Director Global B2B Events + Experiences

Marriott•Bethesda, MD

8h•Hybrid

About The Position

The Director, B2B Events + Experiences supports Global B2B Events and Experiences that deliver commercial performance value across the enterprise. This role will help plan and lead priority strategies and initiatives as needed in partnership with the Sr. Director, Global Events + Experiences, with a focus on achieving project goals on time and within budget and drive enterprise KPIs. This includes the development of processes to support team goals and desired outcomes. The role also engages with internal and external partners to build relationships, understand needs and goals, provide education and information, and prepare communication materials for the deployment of initiatives across the organization. The Director, B2B Events + Experiences, is responsible for managing the strategy and execution of GSO customer and industry events; this includes but is not limited to; industry tradeshows, internal customer events, and customer advisory boards. They lead the direction of customer engagement efforts and work with their global colleagues to streamline efforts, gain efficiencies, and drive desired results. They are responsible for managing the individual budgets for all events, and ensuring all relevant processes and policies are appropriately implemented and followed. Additionally, the role will support B2B Events + Experiences execution, key priorities, ad hoc projects, and on specific aspects as needed and directed by the Sr. Director, B2B Events + Experiences. In close collaboration with the Sr. Director, Global Events + Experiences, GSO leadership team, continent leadership, this role shapes content, messaging and engagement strategies that support B2B growth objectives to support enterprise KPIs.

Requirements

4-year degree from an accredited university in Business Administration, Marketing, or related field.
8 years of relevant professional experience in meetings + events or related function, demonstrating progressive career growth and pattern of exceptional performance.
Proven track record consulting to business leaders and designing, developing, and implementing solutions in large, complex organizations, using a variety of delivery methodologies.
Prior experience leading the planning and execution of strategic projects and initiatives.
Demonstrated experience in working with and influencing cross-functional work teams in a matrix organization.
Proficiency in both written and spoken English.
Demonstrated project management skills are essential.

Responsibilities

Supports Global B2B Events and Experiences that deliver commercial performance value across the enterprise.
Helps plan and lead priority strategies and initiatives in partnership with the Sr. Director, Global Events + Experiences.
Develops processes to support team goals and desired outcomes.
Engages with internal and external partners to build relationships, understand needs and goals, provide education and information, and prepare communication materials.
Manages the strategy and execution of GSO customer and industry events, including industry tradeshows, internal customer events, and customer advisory boards.
Leads the direction of customer engagement efforts and works with global colleagues to streamline efforts, gain efficiencies, and drive desired results.
Manages individual budgets for all events and ensures relevant processes and policies are implemented and followed.
Supports B2B Events + Experiences execution, key priorities, ad hoc projects, and specific aspects as needed and directed by the Sr. Director, B2B Events + Experiences.
Shapes content, messaging, and engagement strategies that support B2B growth objectives in collaboration with the Sr. Director, Global Events + Experiences, GSO leadership team, and continent leadership.
Collaborates on strategy, processes, and programs aligned with the global B2B events vision, including setting objectives, initiatives, processes, and standards.
Leverages data to drive key metrics and ensures evaluation of dollars spent.
Serves as an expert on the global B2B event’s team and maintains a close working relationship with other regional teams.
Manages and creates an annual B2B events calendar that incorporates all B2B event & marketing activities.
Participates in creating a global sponsorship strategy.
Leverages customer research and direct client engagement to inform B2B offerings and revenue growth.
Works with GSO sales segment leads to understand client needs and designs relevant B2B messaging strategies and platforms.
Drives continuous improvement of team structures, process, and leadership accountability.
Collaborates across the enterprise with various stakeholders to ensure brand and communication alignment.
Researches data and interfaces with clients to develop a firm understanding of client needs and develop connections to B2B offerings and revenue growth.
Keeps internal stakeholders informed regarding trends, events, and customer engagement opportunities.
Manages budgets for B2B events or marketing activities.
Performs other reasonable duties as required for the position.
Travel is required.