Director, Franchise Strategic Marketing

Abbott Laboratories•Pleasanton, CA

2d•$197,300 - $394,700

About The Position

This opportunity plays a crucial role in driving care model innovation for heart failure. You will partner with the executive leadership team as we develop, refine and execute our hemodynamic monitoring franchise strategy for short and long-term growth. You will help develop and drive organic and inorganic growth strategies and tactically execute on the key insights your team delivers.

Requirements

Bachelor’s degree required.
At least 8 of progressively responsible brand and product management experience in a healthcare organization
Ability to influence senior-level stakeholders and confidently recommend a point-of-view based on insights and data.
Proven ability to develop and execute complex strategic business plans, proven effectiveness in financial and budget management.
Data analysis and financial skills are critical.
Record of successful talent development through direct or indirect reporting relationships.
Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels.
Excellent interpersonal skills to collaborate with a multitude of functions, outstanding communication and presentation skills. Strong analytical ability and understanding.

Nice To Haves

MBA strongly preferred due to the business complexity and P&L responsibility of the position.
Experience in Cardiac Healthcare

Responsibilities

Drive franchise-level decisions that are strategic, tactical, and operational.
Focal point for the Division with regards to category market knowledge, planning and execution and achievement of business objectives. Responsible for the franchise and category lifecycle management, from generation of customer and market insights to concept and product/solution development and launch.
Stays ahead of category competition both direct and indirect, able to understand implications and shape strategic decision-making.
Anticipates new market demands and creation of new markets, provides leadership for product/concept justification during funding cycle to product development.
Uses market research, customer input, internal stakeholder feedback and other means to ensure profitable and differentiated products are delivered to market. Ensures that appropriate customer requirements and design inputs are crafted to guide the development team.
Provides leadership and direction to R&D and support organizations throughout development cycle (e.g., trade-off analysis across customer, financial and timeline impacts).
Directs go-to-market strategy for new product launches, including definition of and segmentation of the market, targeting and positioning, new product reimbursement landscape and all aspects of the marketing mix (product, price, promotion, and sales enablement).
Owns the product brand strategy and messaging architecture.
Ensures launch and post-launch success by providing support to regional commercial organizations and on-market teams through successful launch.
Participates in strategic planning initiatives such as portfolio management process and long-range strategic planning to ensure profitable growth opportunities are supported.
Be a highly experienced leader and good people manager.