Director for Marketing

University of Washington Medical Center•Tacoma, WA

1d•$108,000 - $112,116•Hybrid

About The Position

The University of Washington Tacoma is seeking a Director for Marketing to lead the University's efforts in building reputation, deepening stakeholder engagement, and growing visibility. This role will translate UW Tacoma's mission and brand into compelling, audience-focused campaigns targeting prospective students, families, alumni, donors, and the greater community. Reporting to the Associate Vice Chancellor for Branding & Communications, the Director will oversee an integrated marketing program across digital, print, and emerging channels. This position supervises a Senior Designer and Senior Web Developer and collaborates with various campus units to ensure coordinated, brand-consistent, and measurable marketing activities. This is a full-time permanent position.

Requirements

Bachelor's degree in marketing, communications, advertising, journalism, or related field AND five years of experience in marketing or related field.

Nice To Haves

Proven success in integrated, multi-channel marketing and brand strategy.
Experience leading, developing, and motivating high-performing marketing teams.
Strong expertise in paid search, SEO, social media, programmatic advertising, and email marketing.
Proficient in marketing analytics and translating data into actionable insights.
Experience managing agencies, vendors, and marketing budgets.
Excellent written, verbal, and presentation communication skills.
Strong project management skills with the ability to balance multiple priorities.
Experience in higher education marketing, including recruitment, enrollment, or advancement communications.
Knowledge of brand governance within large organizations or institutions.
Proficiency with CMS platforms (e.g., Drupal, WordPress) and digital analytics tools.

Responsibilities

Develop and lead an integrated, multi-channel marketing strategy aligned with UW Tacoma’s enrollment, fundraising, brand, and reputational goals.
Create and manage annual marketing plans that translate strategy into clear priorities, target audiences, channel approaches, budgets, and measurable outcomes.
Serve as the primary marketing partner for the Office of Admissions, collaborating on strategy for undergraduate and graduate recruitment pipelines.
Ensure all marketing efforts are consistent with UW Tacoma’s brand positioning and the broader University of Washington brand framework.
Prioritize high-impact marketing initiatives and allocate team resources accordingly, balancing strategic long-term goals with urgent institutional needs to maximize measurable outcomes.
Provide strategic counsel to campus leadership and serve on divisional and university-wide committees.
Support institutional issues management and crisis response in partnership with campus leadership and Marketing & Communications.
Brief, direct, and review creative assets, including copy, design, photography, and video, to ensure brand alignment and campaign effectiveness.
Partner with the Director of Communications and creative staff to surface and develop compelling stories about UW Tacoma’s people, programs, and impact.
Maintain quality and consistency across all marketing team deliverables, from paid ads to print collateral to vendor-produced work.
Create content that reflects and celebrates UW Tacoma’s commitment to an inclusive, diverse campus community.
Own UW Tacoma’s digital marketing presence with trusted vendor partners: paid search (SEM/PPC), SEO, generative AI answer engines, social media advertising, programmatic display, and email marketing.
Set performance benchmarks, monitor campaign analytics, and produce regular reporting on reach, engagement, conversion, and return on investment.
Use data-driven insights to continuously refine audience targeting, messaging, channel mix, and budget allocation.
Oversee website marketing strategy in partnership with digital staff, ensuring content and UX support recruitment and brand goals.
Actively identify and evaluate emerging marketing technologies — including AI-powered tools — that could enhance reach, personalization, or efficiency; pilot and implement where appropriate.
Directly supervise and mentor marketing staff; establish clear priorities, timelines, protocols, and quality standards.
Foster a collaborative and innovative team culture where staff feel supported, challenged, and valued.
Manage relationships with external agencies, media buyers, freelancers, and consultants; oversee scopes of work, contracts, and budgets.
Perform other duties as assigned.