Director, Field & Partner Marketing

Merlin International Inc•Mclean, VA

3h•Hybrid

About The Position

MERLIN IS SEEKING A DIRECTOR, FIELD & PARTNER MARKETING TO BUILD AND LEAD A STRATEGIC MARKETING FUNCTION THAT ACCELERATES PIPELINE GROWTH, STRENGTHENS PARTNER ENGAGEMENT, AND INCREASES BRAND AWARENESS ACROSS FEDERAL, DEFENSE, INTELLIGENCE, AND REGULATED COMMERCIAL MARKETS. THIS LEADER WILL DEVELOP AND EXECUTE INTEGRATED MARKETING PROGRAMS IN CLOSE PARTNERSHIP WITH SALES, DIGITAL MARKETING, PRODUCT MARKETING, BRAND MARKETING, COMMS/PR, ENGINEERING/LABS AND EXECUTIVE LEADERSHIP TO GENERATE MEASURABLE BUSINESS IMPACT. WORK DIRECTLY WITH EXCITING CYBERSECURITY AND EMERGING TECHNOLOGY PARTNERS ACROSS AI, IDENTITY, CLOUD SECURITY, SECOPS, DATA RESILIENCE, AND MORE. THE IDEAL CANDIDATE COMBINES STRATEGIC THINKING WITH OPERATIONAL EXCELLENCE, HAS DEEP EXPERIENCE IN B2B CYBERSECURITY AND ENTERPRISE TECHNOLOGY MARKETING, AND UNDERSTANDS HOW TO DRIVE DEMAND THROUGH PARTNER ENGAGEMENTS, FIELD EVENTS, WEBINAR PROGRAMS, REGIONAL ACTIVATIONS AND EXECUTIVE ENGAGEMENT WITH DIGITAL MARKETING SUPPORT. THIS INDIVIDUAL IS EQUALLY COMFORTABLE BUILDING PROGRAMS FROM THE GROUND UP AND OPTIMIZING MATURE INITIATIVES USING DATA-DRIVEN INSIGHTS. CYBERSECURITY INDUSTRY EXPERIENCE IS REQUIRED.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related discipline.
10-12+ years of B2B enterprise technology and cybersecurity industry experience with increasing leadership responsibility is required.
7-10+ years leading field and events marketing, partner marketing, demand generation, and other integrated marketing programs.
Experience supporting enterprise software, specifically cybersecurity, is required. Additional Cloud, AI, or emerging technology experience is strongly preferred.
Demonstrated success partnering with Sales organizations to generate measurable pipeline and revenue.
Experience working with Salesforce CRM is required.
Experience working with channel partners, alliances, and technology ecosystems.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Excellent written, verbal, and executive presentation skills.
Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo, Pardot, etc.).
Willingness to travel approximately 25–40%.

Nice To Haves

Experience marketing to the U.S. Federal Government, Department of Defense, Intelligence Community, or highly regulated industries.
Knowledge of cybersecurity, Zero Trust, cloud security, identity, AI, data security, or national security technologies.
Experience with email automation, digital marketing and Account-Based Marketing (ABM) platforms.
MBA or advanced degree.
Existing relationships across cybersecurity partner ecosystems.
Experience working in high-growth venture-backed or private equity-backed technology companies.

Responsibilities

Develop and execute the company's Field and Partner Marketing strategy aligned to revenue and growth objectives.
Oversee 1 manager-level direct report in a growing Field and Partner Marketing function.
Partner with Sales leadership to design and execute regional marketing programs that accelerate pipeline creation and customer expansion across target accounts and territories.
Own and manage the field marketing messaging strategy used across event booths, banners, promotional materials and communications.
Build scalable, field-centric partner marketing programs with strategic technology partners, system integrators, distributors, and reseller communities. These may include events, webinars, tradeshows and related campaigns.
Plan and execute a diverse portfolio of field events including, but not limited to, executive events, customer roundtables, conferences, trade shows, and partner-sponsored events.
Plan and execute digital webinar programs aligned to partner goals, solution topics and customer needs.
Collaborate with Communications and PR on field event news creation, media relations, blogs, social media promotions, thought leadership, press releases, partner communications and other communications activities.
Collaborate with Product Marketing to create compelling solutions messaging, campaigns, and sales enablement assets as well as webinar programming.
Collaborate with Creative and Brand Marketing to create mesmerizing, branded event experiences, event content, booth designs, creative activations and buildouts for all field and strategic events.
Partner with Digital & Demand Marketing to integrate field initiatives into broader demand generation, email marketing initiatives and account-based marketing (ABM) campaigns.
Establish and execute field marketing plans for key federal agencies, defense customers, and strategic commercial accounts.
Manage and own all field marketing budgets and allocate investments based on ROI and pipeline contribution.
Track campaign performance using Salesforce marketing and CRM analytics, providing regular reporting to executive leadership.
Develop lead nurturing strategies with Sales and Marketing Operations to improve lead generation and pipeline creation sourced from field programs.
Build core relationships across partner ecosystems including hyperscalers, OEMs, technology alliances, and channel organizations.
Work closely with Merlin Ventures, CGC, and Merlin Cyber to support cross-company field marketing, events and other initiatives that reinforce Merlin's brand and ecosystem strategy.
Manage external agencies, contractors, and event vendors as needed.
Recruit, manage, and develop future field marketing talent as the organization grows.