Director, Field Marketing

Avante•Seattle, WA

4d•Hybrid

About The Position

Avante is an AI-native benefits intelligence platform designed to simplify benefits complexity for both employees and HR leaders. The platform uses AI agents, Carly and Ava, to provide personalized employee guidance and strategic intelligence to benefits leaders, respectively. The company is based in Seattle and New York and operates on a four-day work week with one remote day. They are seeking their first Director, Field Marketing to lead their market presence through various events and activations.

Requirements

8+ years of B2B field, event, or experiential marketing experience
At least 3 years of experience at startups (seed through Series C)
Direct experience marketing into enterprise buyers (Fortune 1000) through sales-led, complex sales cycles
Proven ownership of a multi-event portfolio at a national level: trade shows, dinners, regional events, customer activations
Logistical rigor that ensures no detail is overlooked and nothing falls through the cracks
Great taste and a creative streak: ability to design experiences that truly stand out
Fluency with pipeline metrics and event attribution; ability to discuss sourced vs. influenced pipeline
Strong budget management instincts and the ability to make sharp tradeoff calls under time pressure
Hands-on, daily use of AI tools in your work
Comfort with ambiguity and the ability to build structure where little exists

Nice To Haves

Experience marketing alongside channel partners or through a partner-led GTM motion
Background in HR tech, benefits, healthcare, or another regulated enterprise category
Experience supporting a customer advisory board, executive program, or named-account ABM motion

Responsibilities

Own the field portfolio: Build and execute Avante's full field marketing strategy across trade shows, regional dinners, partner co-marketing events, executive roundtables, and customer activations.
Decide what's in, what's out, and why, with a clear point of view on pipeline contribution.
Run the seasonal playbook: Operate fluently inside the benefits buying calendar, prioritizing trade shows and broker activations in the first half of the year, and pivoting in the second half to total rewards and CHRO audiences while running field activations that close late-stage deals and warm up next year's pipeline.
Activate channel partners in market: Partner with the Partner Marketing Manager and channel team to design events that bring partners and their books of business into rooms with Avante.
Pair late-stage deals with social proof: Design field experiences that put customers and prospects in the same room at the right moment in the deal cycle, including customer dinners, executive roundtables, and intimate VIP moments.
Run rigorous logistics with great taste: Set the standard for Avante's event look and feel, from venue selection to staffing, swag, and run-of-show.
Tie every event to pipeline: Define and consistently report on key metrics such as sourced and influenced pipeline, meeting volume, meeting quality, and time-to-conversion, ensuring accurate attribution.
Manage budget and vendors with discipline: Own the field marketing budget, vendor relationships, and contracts, making confident tradeoff calls and tracking spend effectiveness.
Use AI tools as a core part of how you work: Leverage AI daily for research, drafting briefs, building territory maps, generating invitee lists, writing follow-up sequences, and analyzing post-event data.
Adapt as we grow: Be prepared for the expansion of field marketing to include new geographies, audiences, event formats, and eventually a team, with the scope growing alongside the company.