Director, Americas Field (Regional) Marketing - Chicago, IL

HERE Technologies•Chicago, IL

4d•$194,600 - $260,000•Remote

About The Position

We are seeking a Director, Field Marketing – Americas to lead regional demand generation and account growth strategies across North, Central, and South America. In this leadership role, you will define and execute integrated field marketing programs that drive pipeline growth, accelerate revenue, and strengthen customer and partner engagement across automotive, transportation & logistics, and enterprise markets. You will lead and develop a regional team of field marketers and collaborate closely with Sales, Product Marketing, Global Campaigns, and Partners to deliver measurable business outcomes. This role blends strategic leadership with hands‑on execution and requires strong cross‑functional influence within a fast‑paced B2B SaaS environment.

Requirements

12+ years of experience in B2B marketing, with deep expertise in field marketing and demand generation
Proven leadership experience building, mentoring, and developing high‑performing marketing teams
Strong background in B2B SaaS or technology‑driven organizations, ideally serving enterprise customers
Demonstrated success leading account‑based marketing strategies and enterprise‑focused programs
Experience partnering closely with sales and cross‑functional stakeholders to drive pipeline and revenue outcomes
Highly analytical and data‑driven, with a strong focus on performance measurement and continuous optimization
Comfortable operating in a fast‑paced, global organization
A bachelor’s degree in Marketing, Business, or a related field is required

Nice To Haves

An MBA is a plus.
Willing to travel up to 30% for regional engagement

Responsibilities

Define and execute the Americas field marketing strategy aligned with global priorities and regional revenue targets, driving measurable pipeline and revenue impact across priority industries.
Lead demand generation and account‑based marketing programs that create, accelerate, and expand pipeline across target accounts.
Lead adoption of emerging AI capabilities within the marketing organization by identifying innovative use cases, establishing best practices, and ensuring responsible and effective application of AI across regional marketing programs.
Deliver integrated, multi‑channel marketing programs including events, digital campaigns, ABM, partner marketing, webinars, and customer advocacy initiatives.
Partner closely with regional sales leadership and customer success to align on account priorities, pipeline goals, and go‑to‑market execution.
Lead the planning and execution of high‑impact industry events, executive programs, and partner‑led initiatives that strengthen customer and partner engagement.
Establish KPIs, analyze performance, and share market insights, competitive intelligence, and customer feedback to continuously optimize impact and inform global marketing strategy.