Director, Field Marketing, Mass Engagement

International Justice Mission•Virginia - Hybrid, VA

5d•Hybrid

About The Position

International Justice Mission (IJM) is the global leader in protecting vulnerable people from violence around the world. Our team of over 1,300 professionals are at work worldwide in over 30 offices. Together we are on a mission to rescue millions, protect half a billion, and make justice unstoppable. We are a global community that cares for one another. We believe that the way we work is as important as the results we achieve. We provide professional excellence with joy and celebration to all those we serve. For over 25 years, IJM has pioneered the work to protect vulnerable people from violence. 9 out of 9 times in the last decade, IJM’s Justice System Strengthening Projects have reduced slavery and violence between 50 and 85% for very large populations of people in poverty. As we grow to expand our impact to protect 500 million people from violence, we are seeking a Director, Field Marketing, Mass Engagement to develop and lead IJM’s national field-based engagement strategy across peer-to-peer events, collegiate outreach, face-to-face canvassing, and community-specific marketing initiatives. This position is hybrid (onsite Tuesdays & Thursdays) if located in the Washington, DC area or remote for non-local candidates. It reports to Vice President, Mass Engagement and is only available for candidates with the right to work in the US.

Requirements

10–15 years of experience in field marketing, experiential marketing, peer-to-peer fundraising, or grassroots engagement, preferably within a nonprofit or mission-driven organization
Proven track record of building and scaling field-based engagement or fundraising programs
Experience managing vendors, agencies, or distributed field teams
Strong strategic planning, budgeting, and performance optimization experience
Demonstrated ability to lead cross-functional initiatives and influence without direct authority
Excellent written and verbal communication skills with a strong commitment to mission-aligned storytelling
Expertise in field marketing performance metrics, ROI analysis, and cost modeling
Familiarity with CRM systems and supporter data flows from field to digital environments
Strong understanding of peer-to-peer fundraising, events, and face-to-face engagement best practices
Ability to translate field insights into actionable national strategies
Eager commitment to IJM's Core Values: Christian, Professional and Bridge-Building
Self-starter with strong initiative
Disciplined with priorities
Strong interpersonal skills and self-awareness
Exceptional verbal and written communication
Flexible, collaborative and eager to support others
Effective team player who fosters collaborative environment
Adept at creative problem solving
Right to work in the US

Nice To Haves

Practice a mature orthodox Christian faith, as defined by the Apostles’ Creed.

Responsibilities

Develop and execute a comprehensive field marketing strategy spanning peer-to-peer events, canvassing, collegiate programs, and community activations
Establish scalable models, playbooks, and performance standards that enable local adaptation while ensuring brand and mission consistency
Lead annual and multi-year planning for field engagement growth and investment
Ensure all field programs reflect IJM’s ethical engagement standards and commitment to dignity
Oversee the strategy and execution of peer-to-peer fundraising events and face-to-face engagement initiatives
Partner with external agencies and vendors to manage canvassing operations, training standards, and performance outcomes
Optimize supporter recruitment, conversion, and follow-up experiences from field interactions
Ensure seamless integration between field-acquired supporters and broader retention and stewardship pathways
Lead strategy for collegiate engagement, including student chapters, campus events, and young adult mobilization
Strengthen leadership development pipelines for student and emerging leaders
Partner with internal teams to ensure collegiate audiences receive age-appropriate, mission-centered engagement journeys
Collaborate with Brand, Digital, Social Media, Creative, Data & Insights, and Retention teams to align field initiatives with national campaigns and messaging
Ensure field insights inform broader marketing, fundraising, and supporter experience strategies
Serve as a key contributor to integrated campaign planning and execution
Track and report on field marketing performance, including participation, revenue, cost-efficiency, and downstream retention outcomes
Identify growth opportunities, risks, and emerging trends within field engagement channels
Lead testing and innovation to improve engagement models, supporter experience, and ROI
Lead and mentor a high-performing field marketing team
Foster a collaborative, growth-oriented, and mission-centered team culture
Support cross-functional working groups and shared learning across engagement teams
Participation in IJM’s community of spiritual formation