Director, Education Engagement Marketing

Adobe•San Francisco, CA

About The Position

We are seeking a strategic and execution-focused Director of Marketing to lead faculty engagement across the Education segment. In this role, you will support post-sale engagement through digital demand generation alongside specialized high-touch events. You will lead a group in crafting marketing approaches that build interest and engagement for Adobe tools, ultimately driving usage with students. This is a high-impact leadership role that requires strong cross-functional collaboration among Product Marketing, Customer Success Management, Community, and Sales.

Requirements

Over 10 years in marketing, with extensive experience in digital marketing or demand generation
Proven track record of driving product adoption, engagement, or usage growth—ideally in SaaS or subscription models
Experience leading and developing high-performing teams
Outstanding collaborator across multiple functions with the capability to influence without formal authority
Strong storytelling skills—able to translate complex products into clear, compelling value propositions
Experience applying AI tools to boost efficiencies throughout marketing, demand generation, and lead scoring

Nice To Haves

Experience in marketing within the Education segment

Responsibilities

Define a full-funnel marketing strategy with a strong focus on digital channels to drive awareness, engagement, and usage of Adobe tools
Partner closely with analytics teams to define success metrics (e.g., monthly active use, feature adoption, engagement depth) and continuously optimize performance
Deploy AI solutions to improve efficiencies within the team and expand digital marketing and intent signals from customer accounts
Align with Sales and Customer Success to ensure marketing programs support account growth and retention goals
Lead the development of education-specific use cases that demonstrate real-world value of Adobe tools
Direct a team of subject matter experts to find, craft, and amplify customer examples and produce high-quality content across formats (case studies, playbooks, tutorials, campaigns)
Partner with Product Marketing to align messaging with the product roadmap
Lead, mentor, and grow a high-performing marketing team and influence senior collaborators by providing clear insights, strategy, and performance reporting
Collaborate across global and regional teams to ensure consistent yet locally relevant execution
Lead the adoption of AI tools across the team and cultivate a strong culture of experimentation