Director, External Audiences and Channels - Hybrid in MN or Remote

UnitedHealth Group•Eden Prairie, MN

15h•$134,600 - $230,800•Hybrid

About The Position

This role will be responsible for leading Optum Communications' approach to external audiences and channel activation, ensuring stories, campaigns and enterprise priorities reach the right audiences through the most effective owned and shared channels, platforms and digital experiences. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Requirements

10+ years of experience in communications, digital strategy, social media, audience engagement or related fields
5+ years of people leadership experience
Experience developing audience, channel or content distribution strategies within large, complex organizations
Experience overseeing content publishing, distribution and performance optimization
Experience using audience and performance insights to drive communications decisions
Experience working across multiple teams and stakeholders in a matrixed environment

Nice To Haves

Experience in healthcare, technology or other highly regulated industries
Experience leading enterprise social, digital or audience engagement programs
Experience building or scaling audience and channel capabilities
Experience leveraging emerging technologies to improve communications effectiveness

Responsibilities

Develop audience and channel strategies that support enterprise priorities, campaigns and storytelling initiatives
Identify the most effective channels, formats and distribution approaches for key audiences
Lead audience segmentation, targeting and channel planning
Partner with teams across the enterprise that manage external channels and digital platforms
Lead publishing, distribution and amplification strategies for priority stories, campaigns and executive communications
Coordinate content activation across social, digital and other external communications channels
Optimize content for channel performance, audience engagement and user experience
Monitor audience trends, sentiment and engagement
Analyze performance and translate insights into actionable recommendations
Drive continuous improvement through testing, experimentation and emerging technologies, including AI
Lead, coach and develop a team focused on audience engagement and channel effectiveness
Establish priorities, goals and operating rhythms aligned to communications objectives
Build capabilities in digital engagement, analytics and audience strategy
Drive adoption of new tools, technologies and best practices