Director, Experiential Sales
About The Position
The Out-of-Home (OOH) industry is evolving—becoming more dynamic, immersive, and experiential—and Intersection is at the forefront of that transformation. As part of this evolution, we’re building IRLX, our dedicated experiential division focused on activating brand stories in the real world through unforgettable, public-facing moments. To support IRLX’s growth, we’re expanding our sales team to help brands engage consumers where they live, move, and play. We’re looking for an Experiential Sales Representative to work in conjunction with our high-performing sales team, with a focus on developing custom, brand-forward activations in OOH environments. These will be powered by Intersection’s suite of media assets—including digital and static OOH, our iconic LinkNYC network, and growing IRLX experiential platforms. This role is ideal for someone who knows how to sell ideas (not just media) and has a proven track record of winning new business with agencies and direct clients alike. You will craft and sell experiential programs that integrate seamlessly into public spaces and are amplified by data-driven media strategies.
Requirements
- Strong track record in media sales, with a focus on custom programs
- Creative seller—able to help package custom solutions
- Thrive on developing new business and nurturing long-term client relationships
- Track record of hitting and exceeding targets
- Entrepreneurial mindset - being ready and willing to help grow a new line of business
- Existing agency and client relationships in integrated marketing, digital media/content, experiential, or PR spaces
- Strong consumer category experience (beauty, CPG, travel, QSR, entertainment, tech, disruptor/emerging DTC brands, etc)
- Strong understanding of experiential spaces and how brands can activate in public environments
- Exceptional communicator and collaborator—able to bring internal teams together to deliver world-class client experiences
Nice To Haves
- History of selling experiential a plus
Responsibilities
- Learn Intersection’s experiential capabilities, media assets, IRLX positioning, and operational workflows
- Dive deep into the competitive experiential landscape, starting with NYC
- Get to know Intersection’s media sales team, including sales leadership and relevant AEs
- Partner cross-functionally with marketing, creative, and operations to understand executional timelines and feasibility
- Begin developing a pipeline/list of target accounts
- Drive revenue by selling custom experiential campaigns—from pop-ups to live events to interactive OOH takeovers in NY and eventually across major U.S. markets
- Generate and manage a pipeline of brands, direct clients, and agency partners
- Represent and evangelize IRLX in market, helping educate clients and partners on its value and capabilities
- Pitch integrated proposals that combine IRLX experiential activations with OOH and DOOH media support
- Build strong partnerships with brands seeking to engage audiences in innovative, measurable ways
- Lead client meetings, presentations, and activations; ensure flawless execution and results reporting
Benefits
- Flexibility to work remotely for the remainder of the week
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
