Director, Event Operations

NASCAR•Homestead, FL

About The Position

Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway for 18 straight years (2002-19). In 2023, the Speedway hosts the second race in the Round of 8 of the NASCAR Cup Series Playoffs on Sunday, Oct. 22. In August of 2022, Homestead-Miami Speedway unveiled a new, colorfully designed logo that showcases the venue’s sense of place and incredible competition while incorporating all what South Florida has to offer from the vibrancy of South Beach to the tranquility of the Keys. Using a combination of pink, blue, yellow, light and dark turquoise – colors specific to the culture of South Florida - the new Homestead-Miami Speedway highlights regional and cultural flair of color, speed and intense, off-the chart racing that is unique to Miami. Homestead-Miami Speedway (HMS) is seeking an experienced Director, Event Operations to drive facility utilization and deliver operational excellence across NASCAR weekends, third-party events, and year-round activities. This role provides senior leadership over event operations and guest experience, with a focus on driving revenue growth and enhancing the fan and stakeholder experience.

Requirements

Bachelor’s degree (Business preferred) or equivalent experience.
5+ years of experience in event operations, venue management, or related field.
Proven success in revenue generation and contract negotiation.
Experience managing large, seasonal workforces.
Strong financial acumen and operational planning skills.
Availability to work nights, weekends, and holidays; travel as needed.
Ability to remain fully engaged during extended event operations.

Nice To Haves

Experience in a major sports or entertainment venue preferred.

Responsibilities

Oversee planning and execution of NASCAR weekends and major events.
Serve as primary liaison with sanctioning bodies on scheduling, operational readiness, and facility requirements.
Lead execution of event infrastructure, including hospitality, Midway, partner activations, signage, and Victory Lane.
Manage labor planning, vendor relationships, and cost controls.
Conduct post-event reviews to drive continuous improvement.
Lead Guest Services strategy in partnership with regional leadership.
Oversee staffing, onboarding, training, credentialing, and workforce deployment.
Manage transportation operations (including ADA), wayfinding, and guest communications.
Ensure excellence across all guest-facing touchpoints.
Manage the event calendar and maximize utilization of available dates.
Identify and secure new business opportunities including racing series, third-party events, corporate activations, and community programming.
Grow track rental business across motorsports, OEMs, experiential marketing, and private events.
Oversee the full track rental lifecycle, including pricing, contract negotiation, compliance, execution, and renewals.
Increase ancillary revenue through facility assets, signage, and hospitality offerings.
Own revenue and expense budgets for events and track rentals.
Monitor labor and vendor spend to ensure financial discipline.
Improve forecasting, accrual tracking, and operational planning processes.
Oversee Sign Shop and Entertainment Equipment budgets.
Identify efficiencies that reduce costs while maintaining experience quality.