Director, Event Marketing

Mimecast•Lexington, MA

2d•Hybrid

About The Position

The Director, Event Marketing owns Mimecast’s global event presence, from our cybersecurity trade show campaigns to our global customer event series (Mimecast Elevate). This is a senior individual contributor role that requires equal parts strategic thinking and hands-on execution. You will set the standard for how Mimecast shows up in market, partner with regional teams around the world to deliver exceptional events, and bring the rigor to measure and demonstrate impact. This role reports to the SVP, Customer Marketing & Global Events and is a key partner to Sales, Field Marketing, Product, and the Executive Leadership Team. The ideal candidate brings a strong point of view on experience design, stakeholder engagement, and operational excellence, and can translate strategy into seamless, polished execution that builds strong customer connections and drives long-term growth.

Requirements

10+ years of experience in event strategy and management in a B2B technology or cybersecurity company.
Demonstrated ownership of a large-scale annual event series or customer conference with full P&L accountability for a multi-million-dollar budget.
Deep knowledge of the major cybersecurity conference landscape (Black Hat, RSA, Gartner Security & Risk) and managing a matrixed team across including exhibit strategy, sponsorship negotiation, and campaign activation.
Proven ability to manage complex, multi-geography programs as a senior individual contributor, leading agency partners and cross-functional stakeholders.
Strong executive presence with the ability to build credibility at the VP and C-suite level, both internally and externally.
Track record of connecting event investment to measurable business outcomes, including pipeline, ARR influence, NPS, and customer retention.
Experience owning and reporting on event technology platforms (Cvent, Splash, or similar) and CRM-based pipeline attribution in Salesforce.
Experience managing global event budgets with accountability for monthly forecasting and full reconciliation.
Experience working with regional field marketing teams on localized execution across NA, EMEA, and ANZ.
Bachelor’s degree in Marketing, Communications, or related discipline.

Responsibilities

Own the full event campaign for Mimecast’s presence at Black Hat USA, RSA Conference, and Gartner Security & Risk Summit. This goes beyond designing a booth, you will develop the sponsorship strategy, lead cross-functional activation across Sales, Product, and Communications, and ensure every touchpoint reflects a cohesive brand experience and delivers on business goals.
Lead end-to-end production for Elevate On Tour, Mimecast’s multi-city global customer event series spanning NA, EMEA, ANZ, and South Africa. You partner directly with regional field marketing teams on local execution and market-specific needs, and oversee the full production vendor ecosystem. You will work closely with Customer Marketing to ensure the customer experience is tightly integrated across every market.
Own Mimecast’s event technology stack and measurement framework. This includes platform selection and management (Cvent, Splash, or similar), pipeline attribution connected to Salesforce, and post-event performance reporting. You will establish consistent KPIs across the portfolio and use data to inform go/no-go decisions, budget allocation, and program improvements over time.
Serve as the internal expert on the cybersecurity event landscape and Mimecast’s corporate event strategy. Partner with Sales and Field Marketing to connect event investment to pipeline and expansion ARR targets and collaborate with Product and Communications on product launch moments and executive thought leadership at events.