Dir, Enterprise Sales GenStudio Performance Marketing

Adobe•San Jose, WA

4h•Remote

About The Position

Adobe GenStudio is a generative AI-first product designed to help marketing teams efficiently plan, create, manage, activate, and measure on-brand content across various applications and publishers. This role is at the forefront of Generative AI, driving the market launch of GenStudio. The GenStudio COE team focuses on two primary areas: shaping the future direction of Adobe GenStudio through collaboration with product, product marketing, sales teams, and customers, and establishing a successful pre-sales motion to directly sell GenStudio in conjunction with Adobe's enterprise sales teams. The team operates in a dynamic, fast-changing environment, requiring quick product iteration based on customer needs. The COE leader must be comfortable in this fast-paced, startup-like setting, adapting quickly to business evolution. The leadership team will work closely with Expert Solutions Consulting, Account Directors, AEs, Product Specialists, Product Marketing, and Sales Enablement leadership to achieve goals. As GenStudio matures, this team will transition into a more traditional Product Specialist selling group with defined accounts and quota responsibilities. We are looking for an experienced enterprise sales leader with a proven track record of success. The team of COE/Product Specialists will drive new bookings and ensure customer value realization. This role requires a seasoned leader passionate about Generative AI, possessing an entrepreneurial spirit, and excited by market-leading customers. The ideal candidate thrives in ambiguity, brings strong organizational leadership skills, has a builder mentality, and excels at connecting product relevance to executive business outcomes. Responsibilities include building scalable frameworks, coaching managers and sellers, and representing GenStudio in strategic discussions across Adobe’s GTM, Product, Engineering, and Strategy organizations. This is an opportunity to lead Adobe’s most strategic generative AI growth initiative, build and scale a high-performing sales organization, shape category-defining innovation, and partner with world-class leaders and customers to bring enterprise-grade AI to market.

Requirements

15+ years of enterprise software sales experience
5+ years in people leadership, including leading leaders
Proven success scaling emerging or category-creating technology solutions in complex enterprise environments
Deep experience partnering with Product, Engineering, and Strategy teams on early-stage technologies
Executive-level communication skills with the ability to influence C-suite across business and technical functions
Demonstrated strength in operational rigor, forecasting, and building scalable sales frameworks
Understanding of enterprise content workflows, digital asset management, creative operations, or technology-based transformation

Nice To Haves

Experience with generative AI, machine learning, or creative automation platforms
Familiarity with Adobe’s product ecosystem (Creative Cloud, Experience Cloud, Firefly)
Track record launching or scaling new GTM motions or early-stage product categories
Background working with global brands or content-intensive industries (M&E, Retail/CPG, Financial Services)

Responsibilities

Lead, develop, and scale a high-performing team of Sales Managers and sellers focused on strategic enterprise adoption.
Establish and refine the culture, operating rhythms, and execution frameworks that drive clarity, accountability, and excellence.
Coach managers on hiring, team development, deal strategy, and enabling consistent high-level performance across their teams.
Own the sales strategy for the GenStudio COE segment, including segmentation, territory design, coverage, and account prioritization.
Guide teams across America and EMEA in shaping multi-year enterprise strategies, validating high-value use cases, and driving transformational outcomes.
Partner closely with Enterprise Sales leadership to align account planning, coordinate field activation, and scale adoption across customer segments.
Support complex enterprise pursuits, ensuring strong executive alignment and solution clarity.
Collaborate deeply with Product, Engineering, Marketing, and Strategy to ensure customer insights meaningfully influence roadmap decisions.
Guide proposal development, solution shaping, and customer alignment for initiatives that require deep technical and strategic integration.
Provide structured market feedback, adoption signals, competitive intelligence, and field insights to guide GTM evolution.
Drive clarity and consistency in how GenStudio’s value is positioned across the organization.
Own forecasting rigor, pipeline visibility, deal inspection processes, and data-driven reporting across the GenStudio COE sales organization.
Identify trends in customer adoption, industry demand, and product fit to help shape planning.
Develop and refine scalable sales plays, enablement assets, and standard processes that accelerate team readiness and repeatable success.
Ensure strong alignment and operational rigor across cross-functional GTM partners.