Director, Enterprise Applications

Alteryx•Irvine, CA

About The Position

The Director, Enterprise Applications (Marketing) is responsible for leading the strategy, delivery, optimization, and support of enterprise applications that enable global Marketing organizations. This role partners closely with Marketing leadership, Marketing Operations, Finance, IT, Data & Analytics, and external vendors to define and execute a technology roadmap that improves marketing effectiveness, operational efficiency, customer engagement, and business outcomes. The Director will oversee the end-to-end lifecycle of marketing platforms and business processes, ensuring scalable, integrated, and data-driven solutions that support demand generation, digital marketing, customer journeys, campaign operations, lead management, marketing analytics, and emerging AI-driven capabilities. This leader combines deep business process expertise with strong technical acumen and a proven ability to lead cross-functional teams through transformation initiatives.

Requirements

Bachelor's degree in Information Systems, Computer Science, Business, Engineering, or related field.
12+ years of experience in Enterprise Applications, Business Systems, or Digital Transformation roles.
5+ years of leadership experience managing teams and large-scale enterprise initiatives.
Deep expertise supporting Marketing organizations and marketing technology ecosystems.
Experience leading implementations and optimization efforts involving platforms such as Marketo, Salesforce, or comparable technologies.
Strong understanding of marketing operations, lead management, campaign execution, customer journeys, and marketing analytics.
Experience managing enterprise integrations, data architecture, and cross-functional business processes.
Proven track record delivering strategic programs and business transformation initiatives.
Strong executive communication and stakeholder management skills.

Nice To Haves

Experience in SaaS, technology, or high-growth enterprise environments.
Knowledge of AI-enabled marketing platforms and emerging MarTech trends.
Experience with Agile product delivery methodologies.
Salesforce, Adobe, Marketo, or related platform certifications.
Familiarity with data governance, privacy regulations, and compliance frameworks.

Responsibilities

Develop and execute the enterprise applications strategy supporting Marketing's business objectives and growth priorities.
Partner with Marketing executives to understand business needs and translate them into technology capabilities and roadmap investments.
Serve as a trusted advisor to Marketing leadership on technology trends, MarTech innovation, AI opportunities, process optimization, and digital transformation.
Establish governance models for application investments, prioritization, architecture, and platform lifecycle management.
Own the portfolio of Marketing applications, including but not limited to: Marketing Automation Platforms (Marketo, etc.) Customer Data Platforms (CDP) Digital Experience Platforms Event and Webinar Platforms Content Management Systems Lead Management and Attribution Solutions Marketing Analytics and Reporting Tools AI-powered Marketing Solutions
Drive platform rationalization, adoption, optimization, and modernization initiatives.
Evaluate and recommend new technologies that enhance marketing effectiveness and operational scalability.
Lead the design and optimization of end-to-end marketing business processes, including: Campaign Planning and Execution Lead Lifecycle Management Demand Generation Digital Marketing Operations Customer Journey Orchestration Marketing Attribution Budget and Investment Tracking Event Management Content Operations
Identify opportunities for automation, standardization, and process simplification.
Ensure alignment between marketing processes and broader Revenue Operations workflows.
Lead complex cross-functional initiatives from strategy through implementation and adoption.
Manage application delivery teams, product owners, business analysts, architects, and external partners.
Establish scalable project and product management practices.
Ensure successful delivery of roadmap commitments within scope, budget, and timeline expectations.
Ensure seamless integration across Marketing, CRM, ERP, Data Warehouse, Customer Success, and Digital Experience ecosystems.
Collaborate with Enterprise Architecture teams to maintain scalable, secure, and compliant solutions.
Establish governance for application security, data privacy, compliance, and operational controls.
Drive platform reliability, performance, and operational excellence.
Manage relationships with strategic technology vendors and system integrators.
Negotiate contracts, licensing agreements, and service engagements.
Own application budgets, forecasting, and cost optimization initiatives.
Track ROI and business value realization from technology investments.
Build, develop, and mentor a high-performing team of application leaders and professionals.
Foster a culture of accountability, innovation, continuous improvement, and customer focus.
Develop organizational capabilities in product management, process excellence, and digital transformation.