Director, Enrollment

National University•Remote, California, CA

3d•$89,520 - $120,850•Remote

About The Position

The Director of Enrollment is responsible for strategic oversight and leadership of new prospect engagement, new student growth, new start performance, and successful student onboarding. This role provides direction and management of teams that support individuals from initial inquiry and prospect engagement through enrollment and the completion of their first course. Key areas of oversight include new prospect and inquiry management, new student pipeline performance, enrollment conversion, course scheduling readiness, first-term retention, and persistence initiatives. The Director ensures that staff are effectively engaging prospects, guiding students through the enrollment process, and preparing enrolled students to begin their first class. This includes proactively identifying barriers, addressing readiness gaps, and providing timely, personalized support to promote strong student starts and early-term success. This leadership role drives performance outcomes through data-informed decision-making, cross-departmental collaboration, and continuous process improvement, ensuring a seamless, high-quality experience from first inquiry through the successful completion of the first course.

Requirements

Bachelor's degree required
Seven (7) years Enrollment, Admissions, or Sales/Operations experience
Ability to participate as an active team member of the team and organization and work toward a common goal.
Contributes fully to the team effort and plays an integral part in the smooth running of teams without necessarily taking the lead.
Accepts personal accountability, proactively seeks resolution for personal limitations head-on; and supports honesty and respect towards others, the company and oneself.
Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting-edge programs/processes.
Ability to generate and/or recognize imaginative or creative solutions that generate successful outcomes.
Intermediate use of computers and Microsoft Office Suite Applications such as Word, Excel, Power Point, Outlook.
Strong interpersonal skills and the ability to effectively communicate with a wide range of individuals of constituencies in a diverse community.
Work independently and foster a cooperative spirit within a large and/or small team of diverse cultures, while working in a fast-paced environment with multiple deadlines and frequently changing priorities.
Knowledge of academic and business workings of a higher education institution
Knowledge of financial aid processes
Demonstrated knowledge of leadership principles and practices
Demonstrated ability with enrollment information systems and web-based recruitment
Ability to understand and interpret the needs of prospective students and enrolled students
Ability to compute and comprehend rates, ratios and percentages
Ability to effectively present information and respond to questions from prospective students, University associates, licensing and accrediting agencies and the public
Ability to collaborate effectively with others
Use and facilitate online communications
Ability to problem-solve
Excellent customer service and communication skills
Strong analytical and critical thinking skills
Ability to build and motivate a team
Excellent skill in verbal and written communication
Working knowledge of Microsoft Office products
Skill in using enrollment and student systems and technologies, including CRM platforms, dialer/telephony systems, and related tools to manage prospect engagement, enrollment workflows, and student communications.

Nice To Haves

Master's degree preferred
Five (5) years leadership experience preferred
Experience in higher education preferred
Experience working in a technology-driven enterprise preferred
Working knowledge, principles and practices of office management/systems within a higher education environment, preferred.

Responsibilities

Collaborates with Sr. Enrollment Leader to develop and execute annual, monthly, and weekly enrollment strategies that support new student growth, new start performance, and early‑term retention.
Monitors progress against forecast, ensures high‑quality service delivery to prospective and newly enrolled students, and submits reports, observations, and forecasts accurately and on time.
Provides strategic oversight of day‑to‑day enrollment operations, ensuring processes, staffing, and workflows effectively support new student onboarding, course scheduling readiness, and persistence through the first course.
Determines appropriate staffing levels to meet performance goals and budget expectations.
Actively leads recruitment, hiring, training, and development of new team members, ensuring the team is well‑equipped to support students from inquiry through successful course start and early‑term engagement.
Coaches and develops Associate Directors, Team Leads, and Enrollment Advisors/Specialists, building leadership capability, strengthening team performance, and preparing staff for future opportunities within the University.
Conducts regular coaching through interview observations, call audits, and performance reviews, providing actionable feedback to improve advising skills, service levels, and support throughout the student onboarding and first‑course journey.
Completes all required documentation thoroughly.
Partners with campus leadership to ensure appropriate resources, staffing, and support are in place to meet application, new student start, and retention goals.
Collaborates closely with Faculty, Financial Aid, Registrar, and Student Support Services to ensure alignment, smooth handoffs, and successful student progression from enrollment through the first course.
Develops and implements short‑ and long‑term enrollment strategies focused on increasing new student growth, improving onboarding readiness, and strengthening first‑term persistence.
Designs and enhances processes, systems, and tools to improve the effectiveness, efficiency, and scalability of Admissions/Enrollment operations, including those related to course scheduling and first‑course support.
Ensures performance and service standards are consistently met across the Enrollment team, with a focus on student experience, operational quality, and team accountability.
Completes other duties and projects as assigned in support of organizational priorities.