Director, Engineering & Technical Marketing

ASE US INC•Austin, TX

84d

About The Position

The primary goal of this position is to promote and drive market adoption, ecosystem leadership, and revenue growth of ASE’s specific strategic technologies and advanced packaging platforms, including chiplet and package architectures, 2.5D/3D integration, heterogeneous integration, and system-in-package solutions, to global customers through engagement with customer engineers and technologists across their global organizations from IC design, package and system architects, manufacturing and market applications, as well as through conferences and industry forums. This position serves as the critical bridge between market demand and technology innovation, translating customer product roadmaps and industry trends into packaging technology strategies and business opportunities through deep technical dialogue, early-stage architecture influence, and ecosystem collaboration. Working in close partnership with Sales, Factory engineering, and R&D teams, the Director aligns customer requirements with technology development roadmaps and ASE’s packaging innovation strategy. Advise ASE factory engineering teams on technology innovations and technology qualifications in collaboration with foundry partners, equipment suppliers, materials providers, and industry consortia to strengthen ASE’s leadership in heterogeneous integration technology. The ultimate objective is to represent ASE in industry forums, conferences, and consortia to expand strategic customer partnerships and translate advanced packaging technology leadership into sustained revenue growth and market differentiation. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following: other duties may be assigned. The Director, Engineering & Technical Marketing, is responsible for the promotion of strategic technology platforms to global customers. This role provides technical leadership in engagements with customer engineering organizations, including design, technology, and product development. The Director works closely with ASE factory engineering, R&D, and Sales to align customer technology requirements with ASE development roadmaps and business growth objectives. The successful candidate must be a persuasive communicator capable of engaging both technical and business audiences within ASE as well as external partners, customers, and industry professionals. The role includes representing ASE at industry events, conferences, and technical forums to promote ASE’s capabilities, technology leadership, and competitive advantages.

Requirements

Bachelor’s, Master’s, or Ph.D. in Electrical, Materials, Mechanical, or Chemical Engineering, Physics, or a related field
12+ years of semiconductor industry experience, preferably in semiconductor packaging or advanced packaging technologies
Experience managing strategic customer accounts
Strong verbal, written, and interpersonal communication skills
Ability to deliver technical presentations
Ability to develop customer proposals
Ability to provide structured progress reports
Strong organizational and computer skills
Proven ability to analyze technology and market trends to define and execute short-term and long-term business strategies
Strong understanding of semiconductor device physics, packaging technologies, and manufacturing processes, including flip chip, bumping, 2.5D/3D, high-density fan-out, and silicon photonics integration
Familiarity with emerging trends such as chiplet integration, advanced interconnects, substrate innovations, electrical and thermo-mechanical performance optimization, and advanced manufacturing processes
Knowledge of packaging reliability, defect analysis, and qualification processes
Experience in package development, architecture planning, and SI/PI performance analysis at package and PCB system levels
Experience with DOE methodologies, BOM development, and thermo-mechanical assessments
Proven strong ability to work independently and collaborate effectively with customers, vendors, and internal teams to develop and support advanced packaging technologies
Excellent written and verbal communication skills
Strong teamwork and collaboration capabilities
Ability to quickly learn new technologies and industry developments
Ability to follow directions while also working independently
Strong organizational and problem-solving skills
Supervisory skills
Excellent written and verbal communication skills
Comfortable communicating with both technical and business audiences
Fluency in English
Proficient in MS Outlook, Word, Excel, and PowerPoint
Basic math skills
Capable of working independently, analyzing complex technical and business situations, and making sound decisions to support technology development and customer engagement strategies

Nice To Haves

Mandarin proficiency
Working knowledge of engineering simulation tools (e.g., FEA, HFSS, CFD, Cadence APD)
Active participation in industry networks or professional societies is highly desirable

Responsibilities

Develop technology and service promotion strategies with key customers by understanding their business drivers, IC applications, system architectures, and market positions
Create technical marketing materials (presentations, white papers, and technical briefings) to effectively communicate ASE’s capabilities and technology differentiation
Deliver technical presentations and engage with customer design, packaging, and system teams to promote and position ASE’s technologies for next-generation products
Collaborate with ASE application engineering and Sales to promote ASE’s technical capabilities, roadmaps, and manufacturing strengths
Facilitate communication between customers and internal engineering teams to address technology gaps and support product deployment.
Contribute to long-term roadmap development with ASE manufacturing and R&D organizations
Advise internal stakeholders on customer technology trends, competitive positioning, and key technical issues
Drive technology engagements that lead to new business opportunities and design wins, increasing adoption of ASE’s strategic platforms
Support executive management in shaping long-term advanced packaging technology and business strategies