Director, Editorial & Enterprise Storytelling

SharkNinja•Needham, MA

2d•Hybrid

About The Position

SharkNinja is seeking a Director, Editorial & Enterprise Storytelling to operate as their in-house journalist. This role reports directly to the Chief Communications Officer and is responsible for finding, reporting, and telling the most important stories across SharkNinja. The role is designed for candidates with a strong editorial or journalism background, focusing on original reporting and compelling narrative creation rather than traditional internal communications or marketing content refinement. The Director will uncover stories related to products, people, and the business, transforming them into clear, compelling narratives that explain the company's activities and their significance. This position will influence internal company communication and executive messaging, driving storytelling across both internal and external channels. During significant company events, the Director will support global communications for major initiatives, changes, and announcements, bringing clarity, structure, and strong storytelling to these critical moments. The ideal candidate possesses strong reporting, writing, and clarity-driving skills, treating the company as a beat and the business as a source.

Requirements

10+ years in journalism, reporting, or editorial roles in a newsroom, media organization, or equivalent environment
Proven experience producing original reporting, not just editing or repackaging content
Experience covering companies, products, design, innovation, or business strategy
Experience working with senior leaders or executives to shape high-stakes messaging
Exceptional writing and editing skills with a clear, confident voice
Strong reporting instincts with the ability to find the story, not wait for it
Ability to distill complex ideas into simple, direct, and engaging narratives
Sharp editorial judgment on what matters and what does not
Strong instinct for visual storytelling and appreciation for design, product, and innovation
Experience working in fast-paced editorial environments with tight timelines and high standards
Able to navigate ambiguity and develop clear narratives without perfect inputs
Strong ability to work directly with senior stakeholders and move work forward
High standards for accuracy, clarity, and quality
Rarely Satisfied, always pushing for stronger, clearer storytelling
Curious, direct, and willing to ask hard questions to get to the truth of a story
Strong point of view, balanced with the ability to adapt to different voices and audiences
Deep interest in products, design, and how companies build and scale innovation

Responsibilities

Identify, report, and write the most important stories across SharkNinja, covering innovation, design, culture, and business priorities
Act as the most senior writer on the team, setting the standard for how company narratives are expressed with clarity, precision, and strong editorial judgment
Develop original content grounded in reporting, not repackaging existing materials
Partner closely with the Chief Communications Officer to translate company priorities into clear, compelling storytelling
Turn complex topics into content that is direct, engaging, and easy to understand
Bring a strong point of view on how stories should be told, raising the standard of writing across the organization
Apply a consumer-first lens to enterprise storytelling, making content as engaging as the products we build
Create content that supports executive messaging and extends across internal and external channels
Connect stories across teams and initiatives, with a strong focus on design, product innovation, and what differentiates SharkNinja in the market
Operate at newsroom pace, producing high-quality content quickly without sacrificing clarity or quality
Manage and scale output through freelance writers and creative partners as needed
Step in during key company moments to support global communications, bringing structure, clarity, and strong storytelling to major initiatives and announcements
Help others across the organization become better storytellers, guiding leaders and teams on how to surface, shape, and communicate stronger narratives