Director, E-Commerce Commercial & Capabilities Excellence Director, E-Commerce Commercial & Capabilities Excellence

Nestle Operational Services Worldwide SA•Arlington, VA

About The Position

We are seeking a dynamic, experienced and highly motivated Director, E-Commerce Commercial & Capabilities Excellence to join our team to drive industry leading results in one of the fastest growing and exciting channels of CPG. This position influences all Nestle USA divisions to build and execute eCommerce and Omnichannel capabilities that will progress the entire portfolio of brands across all retailers. The role will have a heavy focus on scaling industry-leading eCommerce and Digital capabilities at scale, while driving a culture of speed, agility and a test-and-learn mindset. The Director, E-Commerce Commercial & Capabilities Excellence will require a deep understanding of eCommerce and retailer trends, consumer and shopper behavior, and emerging technologies including AI and Agentic Commerce to drive modern and effective marketing strategies. The ideal candidate will be able to work on and lead multiple projects simultaneously, be able to adapt to changing priorities and responsibilities and work closely across functional partners. Responsible for setting the strategy and building the capabilities of the ABC function within to deliver a seamless, customer-centric digital shopping experience that drives engagement, conversion, and sales. This role will lead and develop a team to support eCommerce growth goals and collaborate with cross-functional teams, across business units and functions, to drive digital shelf excellence, including but not limited to retailer content performance and syndication, product attribute accuracy, digital tools, measurement and reporting. This role blends strategic leadership and hands-on analytics execution — ideal for someone who can move fluidly between pulling data, building stories, coaching, and influencing senior leaders.

Requirements

Strong analytical acumen — skilled at framing business questions and able to synthesize complex data from multiple sources, structure it into a clear analytic framework, and translate into actionable insights and recommendations
Experience with syndicated and eCommerce data sources (e.g., Nielsen, Scintilla, Circana, Profitero, Stackline, Instacart) and retail media performance measurement
Strategic thinker with the ability to simplify, influence senior stakeholders, and partner across cross-functional teams
Hands-on, detail-oriented approach — comfortable diving into data while leading and coaching others in analytics best practices
Excellent communication and presentation skills with a knack for turning insights into compelling stories that enable confident decision-making
Curiosity, creativity, and a bias for action — continuously seeking to improve measurement, analytics, and business performance
A collaborative spirit and the ability to work effectively in a matrixed organization
Bachelor’s degree
10+ years of relevant experience in eCommerce, digital analytics, insights, Commercial Sales, or performance marketing analytics
Experience in collaborating with brand teams and agencies to gain a deep understanding of their needs and effectively represent their products on digital platforms
Proven experience influencing senior stakeholders to deploy newest best practices in eCommerce and to drive accountability to performance results
Build compelling, commercial playbooks to educate internal stakeholders and leadership on the importance and needs of digital shelf and robust training for implementing best practices across all eCommerce tactics
Lead and partner on the development and implementation of new tools, technologies, and partnerships for digital shelf tools, agencies
Oversee the accuracy and performance of consumer-facing eContent and backend product information
Strong understanding of retail and digital performance metrics, KPIs, and frameworks cross E-Commerce tactics and media vehicles, including organic- and retail-paid search
Proven ability to analyze, synthesize, and interpret data from multiple sources
Strong storytelling and communication skills, with experience influencing senior stakeholders through data-driven narratives
Strong attention to detail, quality, accuracy, and timeliness in delivering insights
Ability to push past obstacles, overcome objections, and build advocacy with internal stakeholders

Nice To Haves

CPG or CPG retailer experience
Experience with syndicated, retailer, digital shelf, and retail media data and platforms (e.g. Nielsen, Scintilla, Circana, Amazon Vendor Central, Profitero, Stackline, 84.51 etc.)
Experience building capabilities that evolve the organization from SEO to Generative Experience optimization and Agentic commerce

Responsibilities

Develop and deploy Nestle’s eCommerce and Omnichannel Capabilities Roadmap, process documentation, implementation, integration, transition plans, training, and playbooks that will help upskill the whole Nestle USA Organization in eCommerce capabilities, principles, process, and strategy
Identify and clearly articulate business challenges and recommend solutions, tools, or capabilities that will drive value across the Nestle USA divisions
Serve as the E-Commerce evangelist for priority, investment and elevated consumer experiences across all levels of the organization, including executive leadership
Lead multiple eCommerce projects simultaneously, ensuring that they are documented and completed on time, within budget, key metrics are aligned and tracked, and tying it back to the organizational priorities and planning processes
Collaborate with cross-functional teams, including but not limited to marketing, commercial development, strategic revenue management, finance, and digital technology, to ensure that capability goals are aligned with business objectives
Engage with the Nestle Global eCommerce team and eCommerce teams across other markets, global teams, and operating companies to learn, leverage, and share best practices
Roll out communication plans on capabilities status, risks, and issues to stakeholders, including senior management
Partner with enterprise and external partners to push the boundaries of how we create industry leading consumer experiences across all consumer journeys
Identify analytics and measurement capability gaps and help lead initiatives to close them
Serve as subject matter expert for eCommerce KPIs, analytic frameworks, data, and tools
Coach and train teams across the business to better use eCommerce data and analytics to shape strategy and execution
Help evolve the Nestle USA eCommerce measurement playbook and reporting ecosystem