Director, Direct Marketing

NIGHTINGALE EDUCATION LLC SOLE MB • Salt Lake City, UT

2d

About The Position

The primary responsibility of the Director is to oversee the Direct Marketing function and its outcomes. The Director is to oversee and collaborate with 3rd party marketing firms (social media, PPC, SEO, billboard, radio, television/OTT, and other broadcast media) to achieve lead generation, cost per start, and budgetary goals in each recruitment region. The Director is also the function leader for the in-house direct marketing positions.

Requirements

• Minimum 8 years experience in marketing management and leadership
• Bachelor’s degree in marketing, business, communications, or healthcare management
• PPC, SEM, or other digital media experience is required
• Comfortable working in a highly collaborative environment
• Ability to collect, analyze, and effectively use qualitative and quantitative marketing data
• Proficiency in the following programs: Microsoft Office, Google Analytics, Google Ads, various AI tools and systems
• Remote work and travel is required

Responsibilities

• Oversee social media, PPC, SEO, billboard, Radio, and other broadcast media campaigns
• Align marketing channels to the recruitment and brand strategies.
• Collaborate with selected 3rd party marketing firms to achieve lead generation, cost per start, and budgetary goals
• Develop and direct internal marketing team members
• Prepare and launch the marketing mix in new regions
• Provide reports and data to 3rd party marketing firms to maximize campaign effectiveness
• Oversee and direct the recruitment pages of the College’s websites by coordinating with internal functions and SEO marketing firms
• Assist in identifying marketing trends
• Implement proper marketing mix
• Manage each area’s marketing spends and adjust spends as needed to achieve outcomes
• Participate in creating advertisements and other marketing materials as needed
• Oversee the market research function
• Oversee the operational aspects of all lead generation trade shows and conferences
• Develop marketing strategies and execution plans for other NEG divisions as needed
• Exemplify the company’s culture within the function
• Attend required College meetings and committee meetings as needed
• Assist the Chief Growth Officer in additional duties as assigned
• Other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Manager