Direct Marketing Specialist

Disabled American Veterans•Erlanger, KY

13d

About The Position

The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. The Direct Marketing Specialist is responsible for the management of the daily operations and execution of DAV’s direct marketing fundraising program. This may include: Direct mail, digital, telemarketing, face-to-face and direct response television fundraising.

Requirements

Three years of direct marketing experience with a non-profit organization or strategic partner
A Bachelors Degree in Business Administration is preferred (along with 3 or more years of direct mail, telemarketing, or direct response television experience in a non-profit organization)
Possess strong administration skills with the ability to communicate verbally and in writing in a clear and accurate manner
Strong analytical skills are required with a working knowledge of statistical information/data
The position requires marketing, creative experience, and a knowledge of direct mail
Individuals should be detail oriented and possess the ability to handle multiple projects simultaneously

Responsibilities

Coordinate the daily planning, scheduling, and executing of direct marketing campaigns (including, but not limited to: appeals, acquisition, lapsed reactivation, monthly giving, and non-fundraising solicitations)
Evaluate statistical data relating to direct marketing programs for acquisition, retention, and reactivation of donors in order to further optimize program results
Assist with the development of campaigns utilizing prior campaign results and final campaign performance review documents
Work with external partners to develop, execute, approve and analyze Direct Marketing campaigns which may include, but not be limited to, overseeing and managing creative/package development, conducting list/audience analysis and selection, and maintaining list exchange balances
Provide creative and list testing recommendations to further optimize the returns garnered from campaigns
Review list rental and list acquisition contracts, invoices and statements of work
Enter/maintain costs in campaign analysis spreadsheets, transfer of data into campaign workbook, and update the fundraising database
Provide marketing assistance to the DAV Membership Department and Auxiliary, CST, and NSF for fundraising and membership appeals.
Assist Direct Marketing Manager with additional marketing and fundraising programs as requested
Involvement, as needed, in activity related to trade associations, consumer advocacy, postal, and government agencies which impact DAV