Digital Direct Marketing Specialist

MCI Careers

10d

About The Position

MCI is one of the fastest-growing tech-enabled business services companies in the USA, with a strong call center footprint and operations that extend across multiple countries. We deliver Customer Experience (CX), Business Process Outsourcing (BPO), and Anything-as-a-Service (XaaS) cloud technology solutions across a wide range of industries, including healthcare, retail, government, education, telecom, technology e-commerce, and financial services. Our contact centers are powered by both on-site and remote agents, leveraging advanced technologies to enhance customer journeys, drive scalability and reduce costs. At MCI we are committed to fostering an environment where professionals can build meaningful careers, access continuous learning and development opportunities and contribute to the success of a globally expanding, industry-leading organization. We are seeking a detail-oriented and results-driven Digital Direct Marketing Specialist to execute targeted campaigns that drive customer acquisition, engagement, and retention.This role is ideal for a marketing professional who thrives in a data-led environment, enjoys optimizing performance, and is passionate about delivering personalized digital experiences that generate measurable business outcomes. Role SummaryThe Digital Direct Marketing Specialist is responsible for the hands-on execution of multi-channel direct marketing campaigns across email, SMS, paid digital, and CRM platforms. This role works closely with analytics, creative, and operations teams to ensure campaigns are delivered accurately, on time, and optimized for performance. This position requires working hours aligned with the United States, ensuring seamless communication and collaboration across teams and stakeholders within this time zone. To be considered for this role, you must complete a full application on our company careers page, including all screening questions and a brief pre-employment test.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
3+ years of experience executing digital direct marketing campaigns in a fast-paced environment.
Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce Marketing Cloud, Marketo, or similar).
Strong understanding of segmentation, personalization, and lifecycle marketing strategies.
Experience analyzing campaign data and translating insights into optimization actions.
Proficiency in email marketing tools, campaign builders, and analytics dashboards.
Working knowledge of CAN-SPAM, GDPR, and other relevant data privacy regulations.
Excellent project coordination skills with strong attention to detail and deadlines.
Ability to manage multiple campaigns simultaneously while maintaining quality and accuracy.
Strong written and verbal communication skills.

Nice To Haves

Experience with HTML email editing and basic design tools.
Familiarity with customer data platforms (CDPs) and journey orchestration tools.
Exposure to paid media audiences and retargeting strategies.
Marketing analytics experience using tools such as Google Analytics or BI dashboards.
Certification in digital marketing or marketing automation platforms.

Responsibilities

Execute end-to-end digital direct marketing campaigns, including email, SMS, push notifications, and targeted digital advertising.
Build and manage audience segmentation using CRM and marketing automation tools.
Develop and deploy personalized customer journeys aligned to lifecycle stages and behavioral triggers.
Coordinate campaign setup, QA, deployment, and post-launch validation to ensure accuracy.
Monitor campaign performance metrics such as open rates, CTR, conversion, and ROI.
Conduct A/B testing on messaging, creative, timing, and targeting strategies to improve engagement.
Collaborate with design and content teams to produce compelling, on-brand marketing assets.
Maintain marketing calendars and ensure campaigns align with broader business initiatives.
Support database hygiene, compliance, and opt-in/opt-out management in accordance with regulations.
Generate performance reports and actionable insights to guide optimization strategies.
Assist with lead nurturing programs and retention marketing initiatives.
Stay current on digital marketing trends, tools, and customer engagement best practices.

Benefits

Paid Time Off: Earn PTO and paid holidays to take the time you need.
Incentives & Rewards: Participate in daily, weekly, and monthly contests that include cash bonuses and prizes ranging from electronics to dream vacations and sometimes even cars!
Health Benefits: Full-time employees are eligible for comprehensive medical, dental, and vision coverage after 60 days of employment, and all employees have access to MEC medical plans after just 30 days. Benefit options vary by location.
Retirement Savings: Secure your future with retirement savings programs, where available.
Disability Insurance: Short-term disability coverage is available to help protect you during unexpected challenges.
Life Insurance: Access life insurance options to safeguard your loved ones.
Supplemental Insurance: Accident and critical illness insurance
Career Growth: With a focus on internal promotions, employees enjoy significant advancement opportunities.
Paid Training: Learn new skills while earning a paycheck.
Fun, Engaging Work Environment: Enjoy a team-oriented culture that fosters collaboration and engagement.
Casual Dress Code: Be comfortable while you work.