Digital Marketing Specialist

Kraus-Anderson Incorporated•Minneapolis, MN

16d•$65,000 - $80,000

About The Position

This position will be responsible for responsible for the company’s social media marketing planning and execution, as well as website management and associated data analytics. This will include planning, strategy, and execution of social posting and data reporting.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, related field, or equivalent experience.
2+ years of experience in digital marketing, marketing technology, or a similar role.
Strong experience with website management (CMS platforms), social media platforms, and analytics tools.
Strong writing skills and an eye for visual content.
Familiarity with major social media platforms and trends. Basic experience with analytics tools (or a willingness to learn).
Organized, detail-oriented, and excited to grow.
Experience experimenting with or implementing AI tools in a marketing context.
Excellent communication skills and the ability to translate technical concepts into plain language.
Demonstrated computer proficiency (MS Office 365 – Word, PowerPoint, Excel and Outlook)
Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
Ability to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service
Ability to use time productively, maximize efficiency and meet challenging work goals
Ability to maintain compliance with all company policies and procedures
Ability to possess and maintain exceptional work ethic as well as uphold company values and demand the highest standard of conduct from self and others
Valid Driver's License and ability to maintain a satisfactory Motor Vehicle Record.
Ability to clearly communicate information (both written and verbal) to colleagues and key stakeholders
Stand and/or sit in a stationary position for extended periods; 50%+
Use a computer/laptop/iPad in an open office environment with natural and/or fluorescent lighting
Navigate between office building floors, and on occasion, attend off-site meetings
Lift up to 25 lbs. unassisted

Responsibilities

Own and manage the marketing technology stack (website CMS, analytics platforms, social scheduling tools, CRM integrations, email platforms, etc.).
Partner with internal teams and external teams to implement, optimize, and maintain marketing tools and platforms.
Identify opportunities to automate workflows and improve efficiency across marketing operations.
Serve as the primary owner of the company website(s), ensuring content is current, on-brand, and optimized for performance.
Manage website updates, page creation, SEO best practices, and accessibility standards.
Use web analytics to track performance and recommend improvements
Develop and execute an integrated social media strategy across platforms (LinkedIn, Instagram, Facebook, YouTube, etc.) aligned with business goals.
Manage content calendars, posting schedules, and community engagement.
Partner with internal teams to amplify projects, people, culture, and thought leadership.
Create, schedule, and publish content that highlights our projects, people, culture, and community involvement.
Monitor comments, messages, and engagement with users and client accounts
Stay up to date on social trends, platform updates, and content ideas.
Track and report on website, social, and digital campaign performance using tools like Google Analytics, platform insights, and dashboards.
Translate data into clear insights and recommendations for leadership and stakeholders.
Establish KPIs and benchmarks to measure success and guide decision-making.
Explore and implement responsible AI tools to enhance content creation, analytics, personalization, and workflow efficiency.
Stay informed on emerging marketing technologies and assess how they can support business and communication goals.
Help educate and guide the marketing team on best practices for using AI effectively and ethically.
Performs other duties as assigned.