VP, Direct Marketing

American Management Association Intl•New York, NY

16d

About The Position

American Management Association (www.amanet.org), a world leader in talent development, is in search of a Vice President of Direct Marketing, who will be responsible for the growth of AMA’s pubic or open enrollment seminar business by driving AMA’s print marketing strategy and its integration with digital marketing, call center operations and customer service.

Requirements

Bachelor’s degree in Marketing, Business, or a related field required
10+ years of progressive experience in direct marketing, customer acquisition, retention, or lifecycle marketing required
Proven success in growing revenue by driving integrated marketing strategies (print, digital, social, email, and call center)
Strong track record of managing large budgets and driving measurable ROI
Experience with data-driven marketing, analytics, testing, and optimization
Demonstrated financial acumen, including P&L ownership or significant budget accountability
Ability to leverage advanced analytics and AI-driven insights to inform strategy and drive growth
Proven people leader with experience building and leading high-performing teams
Strong executive communication and cross-functional collaboration skills
Results-oriented, strategic thinker with the ability to execute at scale
Travel in accordance with business need

Nice To Haves

MBA or advanced degree preferred
Learning & Development or related industry experience preferred

Responsibilities

Define and optimize Direct Mail Marketing’s strategy to acquire and retain customers, improve efficiency, effectiveness, and enhance the customer journey.
Own public seminar business financial performance, with full accountability for related revenue and expense management.
Identify and lead new market penetration and product expansion opportunities to strengthen grow revenue and market share.
Provide strategic oversight of the customer service group to support sales and expand relationship-based marketing effort.
Ensure disciplined planning and execution through effective budgeting and operational governance.
Leverage AI-driven qualitative and quantitative insights to identify growth opportunities, improve decision-making, and inform strategic direction.
Deliver results through strong leadership, fostering collaboration, alignment, and accountability across teams and the broader division.
Lead effectively within a highly collaborative environment, influencing across functions to achieve shared objectives.
Lead all aspects of and enhance Membership value proposition.
Other related responsibilities