Director, Digital

Inizio Evoke•New York, NY

3d•$100,000 - $140,000•Remote

About The Position

Inizio Evoke Comms is a global, award-winning health communications agency partnering with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients to deliver insights-driven public relations, policy, and communications programs that advance health and wellbeing worldwide. As a Director, Digital, you will serve as the day-to-day strategic lead and primary client contact, bridging high-level strategy with execution across omnichannel programs spanning CRM, email, web, search, and emerging platforms. This role sits at the intersection of analytics, strategy, and delivery, requiring the ability to translate digital and AI-driven insights into impactful communications and measurable business outcomes through robust performance frameworks. You will act as a trusted partner to both clients and internal teams, ensuring operational excellence, seamless collaboration, and high-quality deliverables in a fast-paced environment. Success in this role requires strong independence, adaptability, and proactive communication, along with the ability to quickly integrate into cross-functional teams and add immediate value. Beyond execution, you will contribute to team and capability growth—mentoring junior staff, strengthening client relationships, and identifying opportunities to evolve offerings and drive business impact in an ever-changing digital landscape. This is a remote position reporting to the Senior Vice President, Digital Strategy.

Requirements

Bachelor's degree, preferably in communications, marketing, strategy, business, or a related field or equivalent experience
7-10 years' experience with a minimum of four (4) years' experience in digital communications, omnichannel marketing, or consulting/agency roles
At least four (4) years' experience leading and managing digital projects and campaigns across multiple channels (web, social media, email, search, etc.), combining strategic consulting with demonstrated hands-on execution
Strategic working knowledge of Proven expertise in digital strategy, GEO, SEO, SEM, CRM, CMS, email marketing, social media, and/or UX/UI principles
Strong experience with UX/UI and digital design thinking methodologies, including collaboration with design teams to implement user-centric solutions
Deep expertise in digital analytics and performance measurement, including KPI development, and translating data into business and communications impact
Working knowledge of AI LLMs, AI prompt engineering, and, proficiency, or at least knowledge of, workflow automation
Exceptional presentation and communication skills, with the ability to effectively convey complex strategies to both internal and external stakeholders
Experience with digital project management, including scope, budgets, and timelines
Demonstrated ability to lead teams, mentor junior staff, and manage client relationships effectively
Solid experience in content strategy, digital storytelling, and paid/owned/earned media strategies
Excellent organizational, interpersonal, and leadership skills, with the ability to manage multiple priorities effectively
Strong knowledge of key industry regulations (e.g., GDPR, FDA, ABPI) as they pertain to data analytics and healthcare communications
Proactive, entrepreneurial, and solution-oriented mindset

Responsibilities

Lead and manage client relationships with a high level of professionalism and strategic prowess, acting as the main day-to-day strategic point of contact and a thought partner for client teams
Shape omnichannel strategy and provide clear, actionable guidance to enable best-in-class execution across global and local teams, while directly leading end-to-end delivery for select clients
Create and oversee client-ready deliverables, including presentations, emails, and digital content, ensuring they are clear, strategic, and polished
Lead the integration of AI-powered content generation, predictive analytics, and automation tools to optimize omnichannel communications efforts
Draft and contribute to insight-driven digital content, including web pages that integrate messaging, UX considerations, and performance goals
Derive and synthesize insights from analytics, research, and industry trends, and apply them to optimize ongoing and future work
Support the design and facilitation of client workshops, from omnichannel to digital capability building, change management to team building
Identify opportunities to evolve strategies based on the rapidly changing digital and AI landscape
Define and lead measurement strategy across omnichannel programs, including development of KPIs, success frameworks, and performance benchmarks aligned to client business and communications objectives
Lead, mentor, and develop digital team members, fostering a learning environment through training, feedback, and mentorship
Manage complex, multi-stakeholder relationships while serving as a change agent - guiding clients and internal teams through program and process rollouts, championing best-in-class digital communications, and building alignment around innovative approaches
Drive day-to-day management of team workflows, ensuring deliverables are tracked, timelines are met, and priorities are clearly communicated
Support cross-functional collaboration across Insights & Analytics, account, and specialty teams, stepping in where needed to advance work
Adapt quickly to shifting priorities, timelines, and client needs, maintaining quality and strategic rigor under pressure
Be point of contact in internal and client-facing meetings to share expertise, offer strategic counsel, and ensure alignment across cross-functional teams
Proactively identify and implement ways to improve team efficiency and ways-of-working, including process optimization and resource alignment
Maintain strong attention to detail across all outputs, particularly in complex healthcare and scientific content
Have mastery knowledge of healthcare industry, our clients and the sectors they work in and maintenance of knowledge and capabilities of the broader digital and omnichannel environment and tool
Demonstrate exceptional listening skills, with ability to apply conversation insights to broader strategic objectives of the Digital team and adapt based on new direction
Demonstrate hyper-proactive communication, providing regular updates and anticipating needs in a fast-moving environment
Actively source and integrate insights from existing materials, research, and industry developments to strengthen deliverables
Take ownership of organic growth within existing accounts, proactively identifying new opportunities
Support the preparation and execution of new business pitches, leveraging digital expertise to drive agency growth
Collaborate with senior leadership to shape the future of the agency's digital offerings, identifying gaps and new trends to stay ahead