Director Digital Transformation

Blue Cross and Blue Shield of Kansas•Topeka, KS

1d•Hybrid

About The Position

The Director of Digital Transformation leads the development and implementation of digital initiatives specifically tailored to enhance marketing and customer experience. This role is responsible for integrating digital strategies that elevate customer engagement and improve service delivery through innovative technology. By leveraging data-driven insights, real-time feedback, and digital tools, this position ensures customer interactions are more personalized, efficient, and impactful. Collaborating closely with marketing, customer experience, and cross-functional teams, this position drives scalable growth and operational excellence by aligning digital transformation efforts with business objectives and the evolving needs of customers. This position is eligible to work hybrid or onsite in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment.

Requirements

Deep understanding of digital technologies, trends, and best practices, with a focus on delivering innovative solutions that enhance operational efficiency.
Strong strategic thinking and problem-solving skills to develop and execute digital strategies that align with business goals.
Expertise in translating data insights into actionable strategies that drive business results and improve service delivery.
Knowledge of UX/UI principles, usability testing, and digital journey mapping, particularly in relation to digital platforms.
Proven ability to lead, mentor, and develop high-performing teams in a collaborative and innovative culture.
Experience in leading change initiatives and driving digital innovation, leveraging emerging technologies to enhance organizational capabilities.
Ability to define and execute strategies that align with business objectives and customer expectations in a digital landscape.
Forward-thinking mindset that leverages new technologies and strategies to stay ahead of industry trends and enhance service offerings.
Demonstrated experience in leading cross-functional teams and collaborating with senior leadership to drive organization-wide digital transformation initiatives that are externally focused, enhancing customer engagement and digital platforms.
Adaptability to pivot and innovate as business priorities and technologies evolve.
High school diploma or equivalent required.
Minimum of eight years of experience in digital transformation, technology management, or related fields, with a proven track record of leading large-scale initiatives, required.
Proven experience in developing strong cross-division partnerships through enhanced communication, excellent decision quality, self-awareness, and accountability, required.
Expertise in user experience design, digital journey mapping, and data analytics, required.
Strong background in utilizing marketing platforms, required.
Strong background in utilizing performance metrics to optimize digital solutions and drive business results, required.

Nice To Haves

Bachelor’s degree in Information Technology, Marketing, Digital Strategy, Business Administration, Computer Science, or a related field is preferred
Master’s degree highly preferred.

Responsibilities

Provide strategic leadership to a high-performing digital transformation team, fostering collaboration, innovation, and measurable results.
Integrate digital transformation initiatives into enterprise-wide business strategies, ensuring scalability, sustainability, and alignment with organizational goals.
Monitor and report on digital performance metrics, ensuring initiatives drive meaningful impact and align with company objectives, particularly in enhancing self-service capabilities.
Champion the adoption of emerging technologies and digital tools to uncover opportunities for process improvement and operational efficiency.
Leverage data, insights, and real-time feedback dashboards to optimize digital solutions and enhance overall service delivery.
Enhance key outcomes such as operational efficiency, customer engagement, and ROI through continuous improvements in digital interfaces and service channels.
Collaborate cross-functionally (marketing, IT, product, operations, analytics) to align digital transformation initiatives with broader business objectives and branding efforts.
Present actionable insights and recommendations to senior leadership, influencing strategy and decision-making related to digital initiatives.
Manage digital transformation resources, including staffing, recruitment, vendor relationships, budgets, and staff development, ensuring alignment with strategic goals.
Drive innovation in digital tools and platforms, ensuring compliance with corporate policies and fostering a culture of integrity and progress.