Director Digital Strategy & Integrated Visibility

BRG CommunicationsAlexandria, VA
Hybrid

About The Position

BRG Communications is seeking a strategic, entrepreneurial digital leader to help strengthen integrated client programs, guide implementation teams, support agency growth, and help shape BRG’s next phase of evolution. The Director Digital Strategy & Integrated Visibility will lead BRG’s integrated visibility and engagement capabilities across paid, owned, earned, organic, search, AI-driven discovery, content strategy, and digital experience. This role partners closely with account teams, creative, research and insights, operations, and executive leadership to strengthen integrated communications programs and future-facing agency capabilities.

Requirements

  • 8–12+ years of experience in digital strategy, integrated communications, or agency leadership
  • Strong understanding of modern search ecosystems, AI-driven discovery, and integrated visibility strategy
  • Experience leading integrated paid, owned, earned, and organic digital programs
  • Strong executive presence and client counsel skills
  • Entrepreneurial mindset with interest in helping build and evolve agency capabilities

Nice To Haves

  • Healthcare, wellness, association, or mission-driven sector experience preferred

Responsibilities

  • Lead integrated visibility, engagement, and amplification strategies across search, AI discovery, paid, content, and digital ecosystems
  • Advise clients on audience visibility, discoverability, engagement, and integrated communications strategy
  • Partner with account leadership to strengthen integrated client programs
  • Oversee integrated paid media efforts across search, social, display, streaming/CTV, and emerging platforms
  • Provide strategic oversight for website strategy, UX, content visibility, and digital storytelling
  • Support agency growth, new business strategy, and integrated capability development
  • Collaborate across account services, research and insights, analytics, creative, operations, and business development teams

Benefits

  • Hybrid and flexible work environment
  • Generous PTO and Summer Hours
  • 100% employer-paid healthcare and dental coverage
  • 401(k) with employer match
  • Professional development support
  • Better Living Bucks program
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