Director, Digital Shelf (Walmart Retail Analytics & Platform Solutions)

VML•Rogers, AR

5d•$75,000 - $180,000•Hybrid

About The Position

The Director, Digital Shelf is a senior, client-facing leader responsible for diagnosing the root causes of client performance on Walmart’s digital shelf and turning those findings into prioritized, actionable growth plans. The role combines quantitative analysis and qualitative judgment to identify where clients’ catalogs and items are succeeding or underperforming and why, then communicates recommendations to improve discoverability, conversion, availability, and sales across Walmart’s omnichannel ecosystem. This position serves as VML’s senior authority on Walmart Scintilla (formerly Walmart Luminate), Supplier One, Retail Link, and Walmart Connect Insights Activation. It integrates shopper transaction data, catalog and inventory health, content quality, digital shelf execution, and retail media performance to identify root causes and connect insights to measurable actions. The Director leads Walmart merchant readiness for client teams, shapes insights and narratives for joint business plans, line reviews, and business reviews, and establishes repeatable diagnostic frameworks, playbooks, and platform expertise across VML’s Digital Shelf and Commerce Connections practice. The role also leads cross-functional teams and client engagements, develops analytical reporting and enablement, advances VML’s retail analytics capabilities, and mentors team members. The position follows VML’s hybrid approach, with teams in the office an average of four days per week.

Requirements

At least 8 years of experience in retail analytics, Digital Shelf management, Walmart platform operations, shopper insights, CPG category management, eCommerce analytics, or agency commerce roles.
Associate Director- or Director-level experience leading client engagements and analytical work in the commerce space.
Deep, hands-on expertise with Walmart Scintilla (formerly Walmart Luminate), including Channel Performance, Shopper Behavior, and Customer Perception, as well as Supplier One and Retail Link (DSS).
Proven experience conducting quantitative and qualitative root cause analysis across POS, inventory, shopper behavior, content, and Digital Shelf datasets, and turning findings into recommendations that drove measurable business results.
Experience leading Walmart retailer engagements, including merchant reporting, line reviews, joint business planning, and Digital Shelf performance optimization, with direct exposure to senior client and merchant stakeholders.
Strong working knowledge of syndicated data sources such as Circana, NielsenIQ, and Numerator, and Digital Shelf analytics tools such as Profitero, Stackline, Pacvue, Crisp, and CommerceIQ.
Proficiency in BI and data analysis tools, including advanced Excel modeling and Power BI, Tableau, or Looker.
Ability to lead and influence cross-functional teams across Digital Shelf, Analytics, Retail Media, Strategy, Technology, and Client teams, and to mentor and develop team members.
Exceptional communication skills and experience presenting insights, opportunities, and gaps to senior client leadership clearly and actionably.
Skills in quantitative and qualitative root cause analysis for catalog and item performance at shelf.
Ability to translate findings into prioritized opportunities, gaps, and actions.
Knowledge of Walmart Scintilla analytics and Insights Activation, Supplier One, Retail Link (DSS), Digital Shelf operations, discoverability, item health, retailer operations, and merchant storytelling.
Experience with retail, POS, inventory, and shopper behavior analysis; BI reporting, dashboarding, and data analysis; and syndicated and Digital Shelf data integration.
Executive-level client communication, insight storytelling, presentation skills, cross-functional leadership, team mentorship, and project execution.
Familiarity with AI productivity and analytics tools such as Marty for Scintilla and WPP Open.

Nice To Haves

SQL proficiency is a strong plus.

Responsibilities

Lead quantitative and qualitative root cause analysis of client catalogs and items using sales, traffic, conversion, availability, search, content, ratings, reviews, competitive positioning, and shopper experience data.
Serve as VML’s senior analytical and platform expert across Walmart Scintilla, Supplier One, Retail Link (DSS), and Walmart Connect, guiding client teams in platform use and insight activation.
Direct analysis of omnichannel POS sales, fulfillment velocity, basket trends, shopper switching, trial and repeat, loyalty, and price or promotional elasticity to identify share drivers and quantify revenue opportunities.
Connect Supplier One operational metrics with Scintilla commercial data and Digital Shelf KPIs to identify performance gaps and prioritize recommendations across content, availability, pricing, search, and media.
Lead Scintilla Insights Activation for Walmart Connect, translating shopper and category insights into retail media audiences, closed-loop attribution analysis, and full-funnel ROAS optimization.
Use AI-enabled retail analytics tools, including Marty for Scintilla and WPP Open, to accelerate anomaly detection, out-of-stock risk identification, and demand forecasting.
Advise client stakeholders on catalog- and item-level opportunities, gaps, risks, and recommended actions, securing agreement and supporting decisions.
Develop data models, scorecards, and insight narratives for Walmart joint business planning, line reviews, quarterly business reviews, and seasonal assortment planning.
Integrate Walmart first-party data with syndicated market data and Digital Shelf intelligence platforms to diagnose categories, benchmark competitors, and identify growth opportunities.
Translate complex retail datasets and platform changes into prioritized action plans with defined owners, expected impacts, and success measures.
Align cross-functional partners across Discoverability & Connections, Retail Media, Analytics, Strategy, Product, Technology, Delivery, and Client teams to coordinate execution.
Convert Scintilla and Supplier One findings into actionable briefs for content optimization, catalog health, supply chain adjustments, and paid media campaigns, and measure their impact.
Define requirements for and oversee automated client dashboards and standardized cross-retailer reporting templates with Analytics and BI teams.
Share Walmart insights, platform changes, and operational implications across Commerce Connections.
Develop Walmart Scintilla and Supplier One best practices, standard operating procedures, diagnostic frameworks, and checklists.
Lead internal training, platform guides, and enablement programs on Walmart data, root cause analysis, and Digital Shelf operations.
Establish repeatable reporting frameworks and scalable diagnostic approaches with Digital Shelf and Analytics leadership.
Identify Walmart platform and data opportunities that can expand VML’s commerce offering and shape capability development and service innovation.
Track developments across Walmart Data Ventures and emerging commerce platforms and translate them into new offerings and approaches.
Improve analytical efficiency, reporting accuracy, and operational workflows across client engagements.
Mentor and develop team members in Scintilla, Supplier One, retailer operations, root cause analysis, and insight storytelling.
Foster a collaborative team culture grounded in Curiosity, Candor, and Connection.