Director Digital Products

Harley-Davidson•Milwaukee, WI

4d•$171,800 - $274,700•Onsite

About The Position

The Director, Digital Product Management leads Harley-Davidson’s Digital Product Team and is responsible for portfolio strategy, roadmaps, delivery, outcomes, and optimization across digital products. Reporting to the GM, Digital Product and Experiences, the role sets product vision and priorities, strengthens the product operating model and culture, and leads cross-functional delivery across web, mobile app, connected product, and business marketing technology capabilities. The director leads portfolio planning and prioritization, develops product managers and delivery professionals, and partners with cross-functional teams, dealers, and suppliers to bring priority experiences to market. The position also guides product marketing and go-to-market readiness, manages portfolio investment and dependencies, and promotes customer-focused discovery, experimentation, learning, and accountability while balancing business value, cost, timing, privacy, security, and technical sustainability.

Requirements

At least 10 years of progressive experience in digital product management, product strategy, or related digital leadership roles.
At least 5 years of direct product management experience launching and optimizing customer-facing digital products.
At least 5 years leading product management teams and developing product managers and product owners.
Demonstrated success defining product vision, portfolio strategy, roadmaps, priorities, and outcome-based KPIs.
Experience leading digital products across web, mobile applications, connected experiences, commerce, marketing technology, or comparable omnichannel environments.
Strong business and financial acumen, including experience connecting product investments to customer, operational, and commercial outcomes.
Fluency in customer discovery, user-centered design, analytics, experimentation, agile product development, and go-to-market practices.
Ability to influence senior leaders and align diverse stakeholders amid complex priorities, decision rights, and trade-offs.
Excellent analytical, written, and verbal communication skills, including the ability to translate complexity into clear decisions and action.
Demonstrated accountability, talent development, and performance delivery.
Bachelor’s degree from an accredited institution.
Familiarity with product planning, roadmapping, analytics, experimentation, and agile delivery tools.
Must be currently authorized to work in the United States.

Nice To Haves

MBA or other advanced degree.

Responsibilities

Define and communicate the digital product portfolio vision, strategy, and multi-year roadmaps, linking customer needs and enterprise priorities to measurable outcomes.
Lead portfolio planning, prioritization, and delivery across H-D.com, the H-D App, connected product experiences, and business marketing technology products.
Establish outcome-based product KPIs and use performance data, customer insight, experimentation, and post-launch analysis to guide investment and optimization.
Own the product operating model and strengthen product management culture, including discovery, prioritization, roadmap discipline, agile ways of working, and accountability for results.
Lead, coach, and develop a high-performing organization of product managers, product owners, and product delivery professionals.
Partner with Experience & Design, Software Engineering, Digital Marketing, eCommerce, Analytics, Commercial, Marketing, Finance, BST, dealers, and suppliers to bring priority experiences to market.
Build financial and business discipline into portfolio choices, budgets, vendor management, and investment recommendations.
Drive product marketing strategy and go-to-market readiness, ensuring launches have clear audiences, value propositions, adoption plans, success measures, and post-launch optimization.
Champion continuous discovery and validation through customer research, analytics, concept testing, prototypes, A/B testing, pilots, and market feedback.
Identify portfolio dependencies, trade-offs, and risks; provide clear recommendations and timely escalation to senior leadership.
Create an environment of customer obsession, speed, learning, and accountability while balancing experience quality, business value, cost, timing, privacy, security, and technical sustainability.