Senior Director, Digital Capabilities & Products

Coca-Cola•Atlanta, GA

About The Position

The Senior Director, Digital PACS Capabilities and Products is part of The Coca-Cola Company’s Global Digital Network (GDN), within the DPC Digital Experiences team. GDN uses data, technology, and artificial intelligence to support growth, while Digital Operations delivers capabilities and tools that help the Public Affairs, Communications, and Sustainability (PACS) team communicate proactively, quickly, and consistently across the global organization. This role combines communications expertise, digital product management, and technical fluency. As Product Owner for the Global Corporate Website, the Senior Director oversees a suite of digital communications platforms and partners with PACS, developers, UX teams, architects, analytics specialists, agencies, and technology vendors. The role translates business needs into scalable solutions and guides delivery of impactful digital products and programs, including new digital and AI capabilities. The position leads strategy and multi-year roadmaps, AI-enabled workflow automation, global onboarding and change management, cross-functional prioritization, investment governance, website optimization, workflow design, and vendor management. It uses platforms and tools including Adobe Experience Manager (AEM), Typeface, Copilot Studio, and Poppulo to improve communications capabilities and outcomes. The role is based in Atlanta, United States, and requires 0%–25% travel. Relocation is not provided. Applicants must be authorized to work full-time in the United States without requiring company sponsorship.

Requirements

Bachelor’s degree required.
10+ years of experience in digital product management, program development, publishing platforms, or AI-powered tools within complex global organizations.
Proven experience as a Product Owner or Digital Product Manager, including managing roadmaps, prioritizing backlogs, defining requirements, and resolving technical debt.
Demonstrated success designing, launching, and scaling digital capability programs that engage users and deliver measurable outcomes.
Deep expertise evaluating, deploying, and managing digital communications technologies, including platforms such as AEM, Poppulo, Typeface, Airtable, and emerging AI-enabled tools.
Strong, engaging communications skills, including clear writing and effective live presentations.
Ability to translate complex technical ideas into clear, actionable plans for technical and non-technical audiences.
Strong leadership experience managing cross-functional teams with competing priorities, tight deadlines, and high-stakes decisions.
Familiarity with modern web technologies and architecture, including APIs, REST, JSON, GraphQL, component-based design, CDNs, and hybrid CMS configurations.
Advanced understanding of UX design, WCAG accessibility, SEO, Core Web Vitals, responsive design, and performance optimization.
Proficiency with enterprise CMS platforms, preferably AEM, and knowledge of Adobe products such as Adobe Target and Adobe Experience Platform.
Working knowledge of HTML5, CSS, and JavaScript, along with digital delivery practices such as Git, CI/CD pipelines, and release management.
Experience collaborating with creative teams, design systems, Adobe Creative Cloud, and Figma.
Strong grasp of privacy, consent management, cookies, web security, and third-party technology integrations.
Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Nice To Haves

Advanced degree preferred.

Responsibilities

Partner with PACS to define the strategy and multi-year roadmap for digital communications capabilities, aligned with GDN priorities and PACS business goals.
Identify opportunities for AI-driven workflow automation, define business requirements, and work with GDN technical teams to deliver scalable solutions.
Lead global onboarding, training, and change management to promote user engagement and consistent use of digital tools.
Coordinate PACS teams, GDN teams, and Operating Units to prioritize, develop, and deliver platform features and enhancements.
Establish criteria and governance for prioritizing investments in tools, features, and use cases, with a focus on long-term value.
Lead optimization of the Global Corporate Website for human audiences and large language models, including content relevance, structure, metadata, discoverability, readability, and machine-learning compatibility.
Design and maintain cross-platform workflows that support efficiency, consistency, and brand alignment across web, email, and AI-generated channels.
Evaluate vendor and agency performance against business objectives, develop data-driven recommendations for renewals or exits, and oversee contract milestones.
Serve as Product Owner for the Global Corporate Website and oversee digital communications platforms.