Director, Digital Product Marketing

RBC • Toronto, ON

1d • Hybrid

About The Position

RBC Direct Investing is seeking a Director, Digital Product Marketing to lead the digital experience for self-directed investing in Canada. This senior role is responsible for how RBC Direct Investing presents itself online, covering the entire customer journey from discovery to conversion, retention, and engagement. The position involves developing and implementing digital marketing strategies across owned channels and leading a team of skilled marketers.

Requirements

• Post-secondary degree in Marketing, Computer Science, Software Engineering, Data Analytics, or related.
• 10+ years of digital marketing experience, with meaningful time spent in financial services, a fintech, or a consumer brand where digital performance was central to the business.
• Proven results building and growing an online brand in a competitive space — a demonstrable track record of improving key business metrics; traffic, conversion, engagement, revenue.
• Deep expertise in digital marketing strategy with bias for mobile-first principles, across SEO/AEO, content marketing, paid and owned channels, email, and web — with a strong understanding of how these channels integrate and amplify each other.
• Strong command of data analytics, with hands-on experience translating data into decisions.
• Experience building and leading high-performing teams — a thoughtful approach to hiring, developing talent, and creating strong team culture and environment.
• Excellent communication skills — able to write a tight brief, present with confidence to senior leadership, and align cross-functional partners effectively.
• Collaborative team player who is open to feedback and ability to quickly adapt to change.
• Resilience in ambiguous, fast-moving environments — you set direction clearly, adapt without losing momentum, and bring your team with you through change.
• Ability to thrive in a hybrid work setting with 3-4 days/wk. in office and 1-2 days/wk. max remote.

Nice To Haves

• MBA or investment-related credentials (CFA, CSC)
• Active self-directed investor or strong personal interest in investing
• Content Management System (CMS) experience
• Hands-on experience implementing AI tools in a marketing context

Responsibilities

• Set and lead the end-to-end digital marketing strategy across owned channels (web, email, app, and paid) for RBC Direct Investing — from awareness through acquisition and retention.
• Translate brand strategy into concrete, channel-specific marketing programs that drive measurable business outcomes.
• Own the online conversion funnel: establish clear performance benchmarks at every stage and drive continuous improvement against them.
• Lead discoverability strategy in partnership with SEO/AEO and content teams — increasing qualified traffic, improving search ranking, and building out tracking and reporting capabilities.
• Define how RBC Direct Investing looks, sounds, and feels online — maintaining a distinctive brand voice across every digital touchpoint.
• Build a content engine that uses data, personalization, and AI tools to produce high-quality assets efficiently and at scale.
• Champion online brand storytelling and ensure product marketing integrates seamlessly with broader campaign activity.
• Lead and develop a team of digital marketers — setting clear direction, maintaining high standards, and creating the conditions for sustained high performance.
• Coach team members through direct feedback, meaningful development conversations, and well-designed stretch opportunities.
• Cultivate a team culture grounded in curiosity, experimentation, and continuous learning.
• Work closely with brand, product & business partners to deliver integrated experiences.
• Communicate strategy clearly and with conviction to senior leadership; be a trusted voice on digital marketing across the organization.
• Identify and reduce organizational friction, enabling your team to maintain momentum and focus on high-impact work.

Benefits

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• The opportunity to work as part of a dynamic, collaborative, progressive, and high-performing team
• Challenging work that will help you grow professionally

What This Job Offers

• Job Type: Full-time
• Career Level: Senior