Director, Digital Marketing, Rare Disease

Acadia Pharmaceuticals Inc.•San Diego, CA

17h•$182,000 - $227,600•Hybrid

About The Position

The Director, Omnichannel Marketing, Rare Disease will be responsible for shaping and executing innovative omnichannel marketing strategies that amplify awareness and engagement across Acadia’s rare disease portfolio, including DAYBUE. This strategic leader will drive omnichannel campaigns that inspire connection and deliver measurable impact with patients, caregivers, and healthcare professionals. From paid media and email to web, search, and Connected TV, this individual will oversee the full omnichannel ecosystem to ensure cohesive, data-driven storytelling that meets both business goals and regulatory excellence. As a key partner across the Commercial organization, the Director will translate brand strategy into impactful omnichannel activation, driving alignment, building best-in-class programs, and leading internal matrix teams and agency partners to deliver high-performing content, creative, and analytics that elevate the customer experience.

Requirements

Bachelor’s degree in Marketing, Information Systems, Computer Science, Business Administration, or related field.
10+ years of relevant progressive experience in within the Marketing arena and 3 years in the field of pharmaceutical/biotech.
10+ years of experience in digital marketing, media planning and execution, marketing automation, or marketing, with at least 3 years in the field of pharmaceutical/biotech
Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in patient, caregiver, and healthcare marketing, including the Medical Legal Regulatory Review Committee (MLR) approval process, and data governance requirements including CCPA, CPRA, GDPR etc.
Ability to communicate technical concepts effectively to members of cross-functional teams and stakeholders
Extensive knowledge of the digital marketing landscape, tools, and techniques for measuring impact and return on investment
Experience in patient, consumer and physician engagement strategies
Expertise with administrative aspects of marketing automation systems such as Marketo, Active Campaign, Marketing Cloud etc.
Demonstrated track record of developing and executing successful digital and social strategies and programs.
Full and technical understanding of Google Analytics, HTML and CSS
Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy
Strong verbal, written, and interpersonal communication skills and ability to efficiently and productively communicate with a variety of groups and audiences
A passion for leveraging marketing to drive business results.
Comfort with ambiguity, and the ability to thrive in a fast paced, quick turnaround environment.
Skilled at building and maintaining effective relationships.
Ability to travel up to 30% of time.

Nice To Haves

Advanced degree (MBA, MS) is a plus.
Equivalent combination of relevant education and experience may be considered.

Responsibilities

Partner with Consumer and HCP marketing functions to translate strategic direction and core campaign materials into a comprehensive multi-channel tactical plan
Lead the development and execution of an end-to-end HCP “next best action” omnichannel plan leveraging market and performance data to drive integrated personal and non-personal promotional tactics optimizing customer experience and action
Drive alignment for digital marketing programs and serve as an internal thought leader to deliver high impact digital marketing programs across channels for both Caregivers and HCPs.
Support and develop omnichannel strategies that support brand goals extending across social, web, mobile, online advertising, search (SEO), apps, loyalty, etc. and seamlessly integrate with offline communication touch points
Evaluate, implement and manage core digital marketing tools, including CMS, email marketing, lead generation, marketing automation, web and social content publishing, social listening, campaign monitoring and measurement
Collaborate with Corporate Communications on key digital and PR activities
Monitor, analyze, and report on cross channel performance metrics, providing actionable insights for optimization
Manage social listening tools to monitor brand sentiment and trends in the industry
Craft digital measurement plans to analyze consumer & HCP performance
Build and evolve subject matter knowledge regarding digital & AI channels, capabilities, and relevant vendors, including the establishment of best practices and standards
Partners with Commercial Insights, Analytics and Operations to evaluate and measure impact of omnichannel marketing activities.
Serve as a critical bridge between commercial and our IT partners
Deep understanding of US marketing and regulatory challenges, opportunities and best practices
Manage agency partner relationships including digital/media agencies and partner with brand/functional AOR(s

Benefits

Competitive base, bonus, new hire and ongoing equity packages
Medical, dental, and vision insurance
Employer-paid life, disability, business travel and EAP coverage
401(k) Plan with a fully vested company match 1:1 up to 5%
Employee Stock Purchase Plan with a 2-year purchase price lock-in
15+ vacation days
13 -15 paid holidays, including office closure between December 24th and January 1st
10 days of paid sick time
Paid parental leave benefit
Tuition assistance