Director Digital Marketing Strategy & Activation

Tyson•Springdale, AR

2d•Onsite

About The Position

Tyson Foods is seeking a strategic, consumer-centered digital marketing leader to shape connected experiences across the full consumer journey. This role will set the vision and roadmap for CRM, owned digital experiences and digital marketing activation, using data and insights to strengthen acquisition, engagement, retention and lifetime value. The Director will connect brand strategy, consumer needs, technology and measurement to create cohesive digital experiences across Tyson Foods’ portfolio. This leader will partner closely with Brand Marketing, IT, E-commerce, Data & Analytics and Digital Operations, while leading and developing a team of three marketing professionals.

Requirements

Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
10+ years of progressive experience in marketing, digital marketing, CRM, consumer experience, agency environments, or related disciplines.
Demonstrated success developing and activating consumer journey, CRM, segmentation, and personalization strategies.
Experience leading digital experiences, including website strategy, content management, and performance optimization.
Proven leadership experience managing and developing high-performing marketing teams.
Demonstrated ability to influence and collaborate across Marketing, Technology, E-commerce, Analytics, and agency partners.
Strong strategic thinking and analytical skills, with the ability to translate consumer insights and data into business results.
Excellent communication and presentation skills, including experience engaging executive-level stakeholders.
Strong project management skills with the ability to manage multiple priorities in a fast-paced, dynamic environment.
Proficiency with digital marketing tools and platforms, including enterprise marketing technologies.

Nice To Haves

Experience within Food, Consumer Packaged Goods (CPG), retail, or other high-volume consumer industries.
Experience with enterprise marketing and content platforms, including Adobe Experience Manager, Adobe Journey Optimizer, Workfront, or similar technologies.
Experience evaluating or leveraging emerging AI-enabled marketing, consumer engagement, and commerce capabilities.

Responsibilities

Own the end-to-end consumer journey framework, translating business and brand priorities into connected digital experiences.
Define and lead the CRM vision, strategy and roadmap across acquisition, engagement, retention and loyalty.
Build audience segmentation, personalization and lifecycle strategies that deliver relevant consumer experiences at scale.
Partner with Data & Analytics and IT to establish responsible first-party data use, measurement and governance.
Own the roadmap for brand websites and other owned digital experiences, ensuring content is useful, current, on-brand, connected to consumer needs, and intentional to maximize SEO.
Guide website content strategy, user experience, search optimization and conversion improvement in partnership with brand and cross-functional teams.
Lead digital marketing strategy across CRM, websites, email, social and online advertising, clarifying the role each channel plays in the consumer journey.
Translate consumer, cultural and performance insights into test-and-learn plans that improve effectiveness and accelerate growth.
Partner with analytics teams to define success measures, evaluate performance and continuously optimize strategies and investment.
Assess emerging capabilities, including AI-enabled marketing and commerce, and turn the most relevant opportunities into practical pilots and scaled solutions.
Create an integrated monthly, quarterly and annual digital marketing calendar aligned to key demand periods, brand priorities and launches.
Lead, coach and develop a high-performing team of three, with clear priorities, accountability and growth plans.
Influence senior stakeholders and cross-functional partners to align digital priorities, roadmaps and ways of working.
Champion consumer-centered thinking and raise digital capability across the marketing organization.