Director, Digital Marketing & Strategy (Management)
About The Position
The Director, Digital Marketing & Strategy will serve as the lead hands-on digital strategist and architect of digital initiatives for Roc Nation's management clients. This position is responsible for driving the strategy, release plans, and go-to-market approach across DSPs, retail, and digital/social channels for a diverse roster ranging from emerging talent to global icons. The ideal candidate is deeply connected, highly proactive across social, digital, and DSP partners, and equally adept at high-level strategic planning and direct, hands-on execution. You will collaborate closely with the VP of Digital Marketing, label partners, artist managers, and DSP counterparts, owning campaign lifecycles end-to-end to build artist brand presence and drive revenue opportunities. This role owns a portfolio of brand relationships and contributes directly to achieving and exceeding revenue targets in a highly competitive and fast-paced environment.
Requirements
- 7–10 years of progressive experience in artist management, release strategy, or platform/DSP relations at a label, distributor, management company, or digital platform
- Bachelor's degree in a related field preferred
- Deep fluency in the digital, streaming, and social media landscape, with a passion for music and contemporary culture
- Ability to seamlessly pivot from big-picture strategy to tactical execution, copywriting under pressure, and field content capture
- Proven track record of leveraging industry connections across DSPs, digital platforms, and cultural partners
- Ability to extract actionable insights from analytics platforms while maintaining the integrity of the artist's visual and creative vision
- Strong self-starter who thrives independently in a fast-paced, high-volume environment while remaining a collaborative cross-functional partner
- Working knowledge of audio, photo, and video editing software, alongside social listening and scheduling tools
- Fluency in written and spoken Spanish and English is mandatory
- Culturally aware, with a deep understanding of Latin music, specifically Urbano Latino, trends, and audience behaviors
- Proven track record running reports and extracting data from DSP dashboards, Google Analytics, CRM platforms, ESPs, and social listening tools
- Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
Nice To Haves
- Advanced consumer analytics experience (a plus)
- Established international partner/influencer relationships and familiarity with A&R processes or creative direction (a plus)
Responsibilities
- Serves as the primary digital strategist for assigned management clients, developing and executing comprehensive marketing blueprints that differentiate artists in a crowded global marketplace
- Drives revenue-generating initiatives across direct-to-consumer (D2C) channels, exclusive content windows, playlist placement, influencer integrations, and non-traditional partnerships
- Creates fluid, long-term (12-month+) marketing roadmaps that align recorded music releases with touring, live events, and commercial offerings
- Brings creative, unconventional ideas to the table that supports clients' priorities on a digital scale
- Owns and maintains senior-level relationships across DSPs, streaming services, social platforms, and retail channels to secure prime placements and marketing support
- Conducts regular outreach to pitch releases, secure playlisting, and maximize partner commitments across the digital landscape
- Partners closely with internal and external stakeholders—including labels, artist managers, Creative Services, Brands, Touring, Commerce, Publicity, and Philanthropy—to ensure cohesive, 360-degree campaign alignment
- Establishes tracking frameworks and utilizes advanced analytics to measure campaign performance against ROI targets and internal benchmarks
- Continuously analyzes real-time streaming and audience data to adjust active campaigns mid-stream for maximum impact
- Maintains, tracks, and updates release schedules, partner deliverables, and internal artist dashboards
- Supports priority artist launches, catalog campaigns, and special projects end-to-end
- Other duties, as assigned
Benefits
- Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets
- Paid time off including paid holidays, sick time and floating days
- Career and skill development programs with School of Live
- 401(k) program with company match
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What This Job Offers
Job Type
Full-time
Career Level
Director
