Director, Digital & Loyalty Analytics

Panera Bread

1d•$177,243 - $202,056•Hybrid

About The Position

The Director of Digital & Loyalty Analytics serves as the strategic analytics leader for Panera’s digital intelligence vertical. Sitting within the Business Analytics organization, you will lead the end-to-end analytics strategy powering Panera’s $B+ digital ecosystem—including the MyPanera Loyalty program, the Unlimited Sip Club, and our e-commerce platforms. This role serves as the primary strategic partner to Marketing, Digital, and CRM leadership, translating complex customer data into actionable growth strategies. The ideal candidate is a rare "hybrid" talent: a strategic commercial leader with executive-level communication skills who also possesses the technical depth to write SQL queries, interrogate raw datasets, and partner directly with data engineering teams.

Requirements

8+ years of progressive experience in Data & Analytics, with a strong emphasis on Loyalty, CRM, or Digital E-Commerce (QSR, Retail, or Hospitality experience highly preferred).
Strong proficiency in SQL required; ability to independently query large-scale relational databases and perform hands-on data exploration.
Deep knowledge of customer analytics frameworks, including Customer Lifetime Value (CLV), churn prediction, incrementality testing, customer segmentation, and lifecycle mapping.
Exceptional written and verbal communication skills; proven ability to simplify complex analytical concepts for non-technical executive stakeholders.
Strong understanding of corporate finance, retail P&L drivers, and promotional unit economics.
Bachelor’s degree in a quantitative field (Industrial Engineering, Business Analytics, Statistics, Computer Science, Economics, or Finance) required.

Nice To Haves

QSR, Retail, or Hospitality experience highly preferred.

Responsibilities

Partner with Marketing, Digital, and CRM leaders to evaluate MyPanera performance, optimize campaign strategies, and identify high-value opportunities to drive guest frequency, retention, and lifetime value (CLV).
Quantify the true financial incrementality of loyalty offers, promotional campaigns, and digital features, translating digital performance metrics into EBITDA impact and franchisee profitability.
Serve as a bridge between business strategy and data engineering. Maintain hands-on capability in querying databases (SQL) to perform ad-hoc validation, build prototype datasets, and interrogate complex customer tables in modern cloud data warehouses.
Design and oversee a rigorous test-and-learn infrastructure for digital and loyalty initiatives (A/B testing, personalized offer design, multi-cell campaign evaluation) to ensure continuous optimization.
Synthesize complex behavioral datasets into clear, executive-ready presentations and narratives for senior leadership, distilling technical findings into strategic business recommendations.
Collaborate with IT, Data Engineering, and Marketing Tech teams to optimize the customer data platform (CDP) and event-based tracking stacks, ensuring loyalty schemas are accurate, structured, and accessible for advanced analysis.
Direct and develop junior analytical talent, establishing high standards for data accuracy, technical methodology, and business impact.