Director, Digital Fundraising

Canadian Cancer Society•St. John's, NL

5d•CA$100,000 - CA$118,000•Hybrid

About The Position

The Canadian Cancer Society (CCS) is seeking a Director, Digital Fundraising to lead its digital annual and monthly giving portfolio. This role will oversee conversion strategies for online revenue growth, end-to-end digital acquisitions, and email segment conversion, utilizing a test and scale methodology to achieve five-year online growth goals. The successful candidate will collaborate across the organization to implement new online product and segment conversion strategies, aiming to increase supporter lifetime value and advance the CCS mission. This position is ideal for a seasoned digital marketing and fundraising professional who excels at building and leading data-driven teams in a dynamic, results-oriented environment, promoting a digital-first mindset while managing current realities.

Requirements

Post-graduate education in digital marketing, direct response or mass-marketing with a focus on online revenue and retention objectives.
A minimum of 10 years’ experience with a strategic focus or combination of digital and revenue-focused experience, preferably in the not-for-profit sector.
Exceptional digital fundraising track record of success in conceptualizing and implementing innovative strategies and campaigns, with a focus on diversifying the product and segment mix while optimizing channel conversion and revenue per user/visit.
Professional presence with excellent communication, exceptional presentation skills, and proven experience driving digital growth and data-driven decisions.
Exceptional leadership skills with a proven track record to inspire, motivate and develop team members.
Demonstrated skills in direct marketing, direct response, strategic planning, data segmentation, product development, and monetizing segment/digital offerings.
Exceptional organizational, project management and analytical skills with the ability to multi-task in a fast-paced environment.
Strong financial management experience and oversight of the profit and loss statement for online revenue.
Excellent sector knowledge and understanding of the Canadian not–for–profit digital landscape.
Strong collaboration, prioritization and negotiation skills.
A team player who values an environment of open communication and collaboration.

Nice To Haves

Advanced level of proficiency in digital content and asset management, data segmentation, Salesforce, Marketing Cloud, Tableau, and MS Office an asset.
Bilingualism (French/English) is highly preferred, with French being an asset due to the organization’s nationwide operations and the need for effective communication across various regions.

Responsibilities

Work closely with the Vice President, Mass Marketing to execute the five-year growth plan with a focus on growing net-new donor acquisitions.
Build and manage new donor acquisitions budgets and liaise with performance/creative teams to operationalize search AI/Max tools and demand gen product/audience testing strategies.
Design and lead cost-effective pilots to renew and retain online Monthly and Annual giving segments.
Oversee and lead conversion strategies and omnichannel conversion testing to grow giving.
Optimize existing digital flagship product offers and drive data-driven email strategies to renew, retain, upgrade, and convert existing donors to giving online within the integrated campaign framework.
Reimagine the email solicitation and omnichannel offer delivery through predictive targeting and optimized offer delivery.
Develop and manage the digital (revenue) fundraising roadmap and optimization plan.
Build a digital/mobile first departmental mindset and capacity to grow online giving.
Continually measure and report digital fundraising activities to scale actionable insights.
Monitor external digital marketing and e-Commerce to drive innovation and business increase revenue.
Ensure the organizational data, technology and privacy policies are enforced.
Protect the brand and deliver a best-in-class donor-centric experience measured through conversion, cost per acquisition, cost per dollar raised, revenue per user, retention, satisfaction, net-promoter score, and offline attribution.
Manage the operating revenue and expense budgets and ensure cost of fundraising targets are met.
Manage consultants, agencies, and digital partners to support product, channel, segment, program, and campaign integration.
Work collaboratively with internal and external partners to elevate segment and platform conversion pilots to grow lifetime value.
Share and leverage digital fundraising best practices to grow online donations.
Lead a team of four including retaining, recruiting, building capacity, and engaging staff and business partners to achieve the departmental and divisional strategic five-year revenue priorities.
Provide support and direction in the development, alignment, and accomplishment of digital fundraising objectives through ongoing weekly team meetings, one-on-one status meetings, performance feedback, recognition, and coaching.
Provide a safe and healthy work environment for team members and relevant stakeholders.
Foster a high-performance culture that leverages the unique talents and strengths of each member while encouraging their growth and development.
Champion CCS as a hero in the face of cancer.
Contribute to our culture of diversity, inclusion, belonging and equity (DIBE) by ensuring that all staff feel represented, valued, and heard across all aspects of their identity, including gender, age, religion, ethnicity, nationality, race, and sexuality.
Other duties as assigned