Director, Digital Experience

Ezee Fiber•Houston, TX

5d•Hybrid

About The Position

Build your career with Ezee Fiber, proudly recognized by PCMag as the Best Overall ISP in the U.S. for 2026. At Ezee Fiber, you'll do more than build acareer;, you'll help shape the future of connectivity. Every team member plays a vital role in delivering reliable, high-speed internet and exceptional customer experiences. Whether in the field, in the office, or behind the scenes, you'll be part of a collaborative team that values innovation, professional growth, and making a meaningful impact in the communities we serve. At Ezee Fiber, our success is built on delivering Speed, Simplicity, and Service in everything we do. Guided by our core values of Integrity, Compassion, Accountability, and Collaboration, we empower our employees to do the right thing, support one another, take ownership of their work, and work together to deliver exceptional experiences for our customers and the communities we serve. Ezee Fiber is looking for a strategic, hands-on Director, Digital Experience to own and advance the digital customer experience across our website, eCommerce platforms, and front-end purchase journeys. This leader will be responsible for the vision, roadmap, performance, and day-to-day health of our digital storefronts across all lines of business, brands, markets, and sales channels. The Director will translate business goals and customer insights into a prioritized digital roadmap that improves conversion, simplifies the customer journey, and enables scalable growth. The role will lead website and buy flow optimization, digital experimentation, platform and vendor strategy, analytics and attribution integrity, and cross-functional initiatives spanning Marketing, BI, IT, Operations, Product, and external technology partners. The ideal candidate combines strategic digital leadership with the willingness to stay close to execution, using data to identify opportunities, set priorities, and drive measurable business outcomes.

Requirements

Bachelor's degree in eCommerce, digital marketing, business, technology, or a related field.
10+ years of experience in eCommerce, digital product, digital experience, UX/CRO, or conversion-focused platforms, including meaningful ownership of complex customer journeys; telecom/broadband experience is a plus.
Demonstrated experience setting digital strategy and translating it into roadmaps, priorities, and measurable business results.
Experience leading complex website and eCommerce initiatives across multiple stakeholders, markets, products, or channels.
Strong understanding of conversion optimization, experimentation, analytics, attribution, UX principles, and digital customer behavior.
Experience with CMS platforms such as Sanity, deployment environments such as Vercel/GitHub, and management of web developers and external agency partners.
Familiarity with GA4, Datadog, Hotjar, VWO, or comparable analytics, monitoring, and testing tools.
Strong executive communication and project leadership skills, with the ability to turn complex digital issues into clear recommendations and decisions.
Exceptional attention to detail and a strong operating mindset; comfortable moving between strategic planning and hands-on problem solving.
Ability to lead a high volume of concurrent priorities in a fast-paced, growth-oriented environment.
You don't need to have every item above. We're looking for a strong digital leader with the judgment, curiosity, and ownership mindset to build an exceptional experience and continue growing with the business.
Valid Driver’s License

Nice To Haves

telecom/broadband experience is a plus

Responsibilities

Own the digital experience strategy and roadmap across ezeefiber.com, eCommerce/buyflow platforms, and customer- and agent-facing purchase experiences.
Establish priorities, success metrics, and optimization plans aligned to company growth, market expansion, customer experience, and revenue goals.
Serve as the digital experience subject-matter leader across the organization, bringing forward recommendations on UX, conversion, platform capabilities, and emerging digital opportunities.
Lead cross-functional digital initiatives from business case and requirements through launch, measurement, and optimization.
Balance long-term platform improvements with rapid response to business needs, market launches, pricing changes, promotions, and live-site issues.
Own the performance, governance, and continuous improvement of ezeefiber.com, including content architecture, conversion paths, SEO-related technical requirements, localization, accessibility, and site functionality.
Lead the website development roadmap and agency relationship, including sprint prioritization, resource planning, delivery expectations, and performance accountability.
Oversee new page and market launches, product and pricing updates, legal and PR content, redirects, noindexing, FAQs, blog development, and other business-critical site changes.
Own key website tools and integrations, including Spanish-language translation and third-party experiences such as the Ookla speed test.
Identify opportunities to improve site architecture, content, UX, and conversion based on behavioral data, customer feedback, business performance, and testing.
Own the front-end buyflow strategy and customer experience across all lines of business, brands, markets, and sales channels, partnering with back-end owners to ensure end-to-end flow integrity.
Lead the buyflow vendor relationship, roadmap, prioritization, and accountability for enhancements, defects, integrations, and platform performance.
Define and lead major buyflow enhancements, including scheduler improvements, product and pricing changes, channel-specific experiences, confirmation experiences, API integrations, and conversion optimization.
Establish strong QA, regression testing, launch-readiness, and post-production validation processes across complex market, brand, channel, and product permutations.
Ensure rapid identification and resolution of live experience issues including pricing or plan errors, broken functionality, address qualification issues, tracking gaps, and customer journey friction.
Maintain clear documentation and governance for market-, brand-, product-, and channel-specific buyflow requirements.
Build and own a structured experimentation roadmap across the website and buyflow, prioritizing tests based on customer friction, business impact, and conversion opportunity.
Lead A/B and multivariate testing from hypothesis development through implementation, live monitoring, analysis, and executive-ready readouts.
Use funnel performance, session behavior, heat mapping, qualitative insights, and conversion data to identify opportunities and recommend action.
Translate optimization findings into scalable changes, clearly articulating when to expand, iterate, or pivot.
Own the integrity of digital experience measurement, ensuring website and buyflow tracking supports reliable decision-making and performance reporting.
Partner with BI, Performance Marketing, and technology teams on analytics implementation, channel attribution, tracking requirements, media parameters, and reporting accuracy.
Monitor and improve channel grouping and conversion attribution in GA4 and related platforms.
Define and report on digital experience KPIs such as conversion rate, funnel progression, abandonment, error rate, site engagement, testing impact, and revenue contribution.
Own the digital experience technology ecosystem and vendor relationships supporting content management, hosting and deployment, analytics, session recording, heat mapping, experimentation, translation, forms, and eCommerce.
Partner with IT and business stakeholders to guide integrations across Atlas, HubSpot, GLDS, and other systems that impact the digital customer journey.
Evaluate platform capabilities, vendor performance, and new technology opportunities; develop recommendations and business cases where investment is needed.
Manage digital experience budgets, vendor scopes, timelines, and deliverables with a focus on business value and scalability.
Partner closely with Marketing, BI, IT, Operations, Sales, Customer Care, Product, and market teams to translate business requirements into intuitive digital experiences.
Create clear operating rhythms for intake, prioritization, escalation, launch communication, and performance readouts.
Influence stakeholders across levels and functions, creating alignment around digital priorities and customer experience improvements.
Support and develop internal resources as the digital experience function grows, establishing strong standards for execution, documentation, and accountability.
Directly supervise one or more employees. Carries out responsibilities in accordance with the organization's policies and applicable laws.