Director, Digital Content & Education, ANA Educational Foundation

Association of National Advertisers•New York, NY

46d•$95,000 - $105,000•Onsite

About The Position

The ANA Educational Foundation (AEF) is seeking a Director, Digital Content & Education to assist with elevating the profile and visibility of the AEF and its programs through digital, social, and email newsletters. This role involves maintaining and enhancing the AEF's WordPress site, creating social media content, managing virtual events, identifying speakers, and building relationships with academia and industry partners. The position reports to the SVP, Education and Content and is based in New York City.

Requirements

Bachelor’s degree from an accredited institution plus 5-7 years’ prior work experience at an advertising agency, marketer, and/or media company
At least 3 years of experience managing an external-facing website and/or social media account on a professional level
Technologically savvy, particularly with WordPress, Google Analytics, Google AdWords, MailChimp, and social media.
Experience managing virtual events using the Zoom platform.

Nice To Haves

Passionate about the AEF Mission
Insights into academia and/or advertising industry
Experienced relationship builder with excellent oral/written communication skills
Attention to detail while managing multiple, deadline-driven priorities
Superior critical thinking skills with the ability to execute innovative solutions and improve processes
Self-motivated and able to work both independently and as part of a team
Focused on delivering accurate and high-quality content
Experience in designing social media images using Canva platform and creating compelling captions is a plus
Display a willingness to make decisions, exhibit sound, and accurate judgement and to take a solution-oriented approach.
A collaborative spirit working with both internal and external partners
An understanding of the academic ecosystem

Responsibilities

Maintain and enhance the website by collaborating and strategizing with various internal stakeholders
Create custom images and captions for social media, manage posts and curate content across all AEF social media accounts with an eye towards increasing engagement and awareness
Partner with SVP to lead digital activities including social media strategy and execution with a focus on LinkedIn and Instagram, providing weekly analytics reports across social platforms
Maintain the SurveyMonkey platform, manage survey data and reporting, and translate key insights into compelling social quotes and content assets.
Write and design email newsletters to various AEF constituencies
Assist with the management of the Zoom account for AEF virtual events
Assist with identifying potential conference speakers and logistics
Collaborate closely with internal team members on all aspects of distribution, content, and strategies
Provide communications support to our stakeholders to help each AEF program achieve its engagement objectives
Collaborate with internal departments to understand their work and develop written website content that clearly and effectively communicates these efforts to stakeholders
Assist with duties connected to the AEF Board of Directors including Board Decks, communication updates, social cards, and logistics for 3x per year meetings.
Search news sites for relevant news and share with the team and/or AEF community
Create relevant brand collateral, social media graphics, briefs, and presentations.
Collaborate with AEF President to roadmap AEF Communications calendar of events/briefing documents for speaking engagement.
Assist with event execution on site including set up and break down as needed