Director, Digital Channel - Simplii Financial

CIBC • Toronto, ON

2d • Hybrid

About The Position

As Director, Digital Paid Media for Simplii Financial, you will lead an agile, in-house media team dedicated to delivering impactful digital performance marketing across Programmatic, Search, and Social channels. As part of the Media team, this role partners closely with the Marketing Communications team, as well as a number of internal and external stakeholders, to seamlessly integrate digital into annual and tactical media and marketing plans. You will oversee budget management and campaign execution directly within digital platforms, ensuring cross-channel optimization to maximize performance and drive meaningful results. This leadership position offers the opportunity to shape integrated media strategies that keep digital media at the heart of Simplii Financial’s innovative and customer-centric marketing approach. At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

Requirements

• Ability to translate data into clear insights and business recommendations with strong written and verbal communication skills.
• Brand Strategy
• Deliverables Management
• Digital Analytics
• Digital Sales
• Influencing Skills
• Leadership
• Marketing Advertisement
• People Management
• Project Management
• Strategic Management

Responsibilities

• Lead a team of digital paid media experts, driving team strategy, operational efficiency and marketing effectiveness.
• Plan, manage and optimize budgets to optimize performance on ROI.
• Managing the team who are responsible for planning, delivery (through in-house capabilities), tracking and analysis of digital media initiatives as well as for generating insights to improve our cross-channel digital marketing performance.
• On top of cutting-edge industry innovation, continuously bringing new opportunities and trends to the table to drive our innovation mandate and seek new efficiencies or competitive advantages to help us stay ahead in a rapidly evolving market.

Benefits

• incentive pay
• banking benefits
• a benefits program
• defined benefit pension plan
• employee share purchase plan
• a vacation offering
• wellbeing support
• MomentMakers, our social, points-based recognition program
• Purpose Day; a paid day off dedicated for you to use to invest in your growth and development

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed