Director Digital Category Analytics

PetSmart • Phoenix, AZ

6d • Hybrid

About The Position

The Director, Digital Category Analytics shapes the enterprise digital analytics vision by delivering actionable insights that inform strategy and drive measurable business growth. This role operates as a strategic partner across the organization, translating complex data into clear, compelling recommendations for executive decision-making. The Director is responsible for leading both strategy and implementation of digital data tagging critical to running and optimizing the digital business, and ensuring the rigor, alignment, and integrity of Digital planning and forecasting processes, enabling accountability and performance optimization across the Digital business.

Requirements

• Proven leadership experience in digital/omni-channel analytics, finance, or merchandising
• Deep expertise in the digital customer funnel and key performance drivers
• Proven ability to synthesize quantitative and qualitative data into clear, actionable insights and recommendations
• Exceptional data storytelling skills, with the ability to translate complex analyses into compelling narratives
• Demonstrated ability to influence senior leadership, drive alignment, and build consensus across executive stakeholders
• Collaborative, enterprise mindset with the ability to work effectively across cross-functional teams
• Excellent problem-solving skills; able to identify issues, analyze root causes, and deliver practical solutions
• Effective executive communication skills, including the ability to distill complex topics into clear, high-level messaging
• Highly organized with proven time management skills and the ability to manage multiple priorities in a fast-paced environment
• Curious mindset with keen understanding of evolving industry trends and customer behaviors
• Self-starter with a high degree of initiative and an ability to lead through ambiguity and drive change
• Bachelors degree in Business, Marketing, Finance, Analytics, Merchandising or equivalent work experience
• 10+ years working in retail, preferably ecommerce
• 5+ years managing direct reports
• Effective communication and leadership skills
• Proven analytical and organizational skills
• Familiarity with enterprise data warehouses and digital data sources (e.g., Google Analytics, Adobe Analytics)

Responsibilities

• Own the development and execution of short- and long-term strategic sales plans and business cases for key digital growth initiatives; build data-driven models informed by traffic trends, promotional strategies, conversion dynamics, emerging capabilities, and macroeconomic factors
• Establish financial targets for digital technology investments and collaborate with Product and Technology leadership to inform prioritization and resource allocation
• Oversee Digital planning and forecasting cycles (annual, quarterly, weekly, daily), ensuring accuracy, alignment, and accountability across Finance, Corporate Planning, and MP&A
• Drive P&L performance by identifying growth opportunities, risks, and operational levers to achieve sales, margin, and profitability objectives
• Direct traffic and conversion planning in partnership with Media and Marketing, aligning demand generation strategies with financial goals
• Synthesize insights across multiple data sources to deliver cohesive performance narratives and translate findings into clear, actionable recommendations
• Define and advance digital analytics strategy spanning site optimization, digital experience, site merchandising, services, and omnichannel programs
• Guide a high-performing Digital Analytics team responsible for analytics implementation and governance, including tagging strategy, user acceptance testing, data validation, and adoption of best practices in collaboration with cross-functional teams
• Champion robust process and ensure effective execution of tagging for new site functionality to enable critical digital data collection to drive business decisions
• Oversee Digital Category Analytics, delivering category-level insights that optimize promotional strategies and enhance customer experience
• Influence senior leadership through data-backed insights, strategic storytelling, and forward-looking recommendations
• Foster a culture of experimentation and continuous improvement through test-and-learn methodologies
• Build organizational capability by developing talent, strengthening performance management practices, and mentoring future leaders

Benefits

• Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
• On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
• “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
• “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more
• “Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education
• Paid Volunteer Opportunities to spend time doing good for causes close to heart
• Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more

What This Job Offers

• Job Type: Full-time
• Career Level: Director