FLEX Director, Director, Digital Analytics

Marriott•Bethesda, MD

5d•$61 - $99•Hybrid

About The Position

The FLEX Director, Digital Analytics is a key leader within Marriott’s Enterprise Data, Analytics & AI organization, responsible for defining and advancing the analytics strategy that informs digital product decisions across our portfolio—including Marriott.com and the Bonvoy app—to help consumers seamlessly discover, shop and book, and enjoy their stay at Marriott properties. This role serves as a strategic partner to Digital leaders, embedding analytics into product strategy, roadmap prioritization, and experience design. The Director shapes the analytical agenda by bringing clarity to complex business questions, identifying where to focus, and translating data into actions that improve traffic quality, conversion, revenue, and long-term customer value. In close partnership with digital product, marketing, and channel teams, the Director ensures analytics support is aligned to key decisions across the customer journey. This includes developing a strong understanding of traffic acquisition and demand drivers—such as Paid Search, SEO, and other channels—and how they influence on-site behavior, conversion, and retention. The role also provides a holistic view of how Marriott’s digital ecosystem builds awareness of the portfolio and the value of Marriott Bonvoy. Overall, the Director ensures strategies reflect both demand generation and conversion dynamics, as well as the broader role digital plays in driving customer engagement. Beyond insight delivery, the Director leads the development of scalable measurement and experimentation capabilities, enabling continuous optimization of Marriott’s digital ecosystem. By connecting behavioral, transactional, and market data, the role drives a forward-looking, insight-led approach to digital growth and customer experience innovation.

Requirements

Bachelor’s degree in Business, Analytics, Economics, or related field; advanced degree preferred
Minimum 8 years of experience in analytics or related roles, with 3+ years in management preferred
Advanced SQL

Nice To Haves

Expertise in e-commerce analytics, marketing analytics, customer loyalty analytics, conversion optimization, and digital performance measurement
Strong understanding of booking flows, pricing strategies, customer purchase behavior and membership value
Familiarity with A/B testing, multivariate testing, and experimentation frameworks
Knowledge of web and mobile commerce KPIs, including funnel analysis and abandonment metrics
Experience with analytics tools (Adobe Analytics, Google Analytics, etc) and data visualization platforms
Ability to lead and develop high-performing teams, including Senior Manager-level associates
Excellent communication skills with ability to translate complex data into strategic recommendations

Responsibilities

Lead analytics strategy across the full digital customer journey ensuring alignment between acquisition, experience, and retention
Develop a connected view of customer behavior across touchpoints, identifying friction points, drop-offs, and optimization opportunities across lifecycle stages
Translate journey insights into clear product and business actions that improve conversion, engagement, and lifetime value
Establish a comprehensive understanding of traffic sources and demand drivers, including Paid Search, SEO, direct, and partner channels
Analyze the interplay between traffic quality and onsite behavior, evaluating how acquisition strategies influence engagement, conversion, and downstream value
Identify opportunities to optimize channel mix, landing experiences, and content strategies to improve traffic efficiency and conversion performance
Serve as a trusted advisor to Digital Product and Strategy teams, shaping roadmap priorities, feature investments, and experience enhancements
Partner on portfolio and roadmap planning, contributing analytical insight to guide investment decisions, sequencing, and expected business impact
Translate complex inputs across teams (product, marketing, loyalty, revenue) into clear, structured insights and recommendations that support executive decision-making
Identify and quantify high-impact opportunities across traffic acquisition, conversion funnels, personalization, and loyalty engagement
Frame ambiguous business challenges, define the required analyses, and guide teams toward structured, hypothesis-led problem solving
Continuously surface insights that inform both near-term performance improvements and longer-term strategic direction
Define and scale measurement frameworks spanning acquisition, engagement, conversion, and retention KPIs
Lead advancement of experimentation capabilities (A/B testing, multivariate testing, causal analysis) to validate product and marketing enhancements
Support development of predictive and diagnostic approaches (eg, demand forecasting, LTV modeling, churn risk) to inform proactive decision-making
Ensure consistent metrics, definitions, and analytical rigor across digital initiatives
Synthesize complex data into clear, compelling narratives that guide decisions, highlight tradeoffs, and align stakeholders
Develop executive-ready materials and strategic frameworks that support Digital planning, investment decisions, and performance reviews
Provide a consistent, trusted perspective on what is driving digital performance and where to act
Lead and develop a team of analysts and Senior Managers, setting expectations for strategic thinking, business impact, and analytical rigor
Establish best practices for problem framing, insight generation, and storytelling
Foster a culture where teams independently identify opportunities, challenge assumptions, and elevate insights to partners
Partner across Digital, Marketing, Loyalty, Revenue Management, Finance, and Technology to ensure alignment between strategy, measurement, and execution
Support and influence cross-functional initiatives and strategic programs, ensuring analytics is embedded in planning and delivery
Drive adoption of analytics insights and capabilities, ensuring they translate into measurable business outcomes across the organization