Director, Demand Generation

Ziply Fiber•Kirkland, WA

2d•$127,485 - $164,450•Onsite

About The Position

Ziply Fiber is a local internet service provider dedicated to elevating the connected lives of the communities we serve. We offer the fastest home internet in the nation, a refreshingly great customer experience, and affordable plans that put customers in charge. As our state-of-the-art fiber network expands, so does our need for team members who can help us grow and realize our goals. As our state-of-the-art fiber network expands, so does our need for team members who can help us grow and realize our goals. This position is based in our Kirkland, WA office. The Director of Demand Generation leads the strategy and execution of data-driven marketing programs that fuel Ziply Fiber’s residential growth across all sales channels, including e-commerce, call center, and direct sales. This role oversees a team responsible for inbound and outbound campaigns—spanning paid media, direct mail, retargeting, outbound calling, and local events—focused on lead nurturing, customer acquisition, and revenue growth. With a sharp focus on cost per gross addition (CPGA) and Net Promoter Score (NPS), the Director collaborates cross-functionally with Brand, Product, Sales, and Customer Experience to align efforts and accelerate impact. This is a high-visibility role for a results-oriented marketer passionate about turning insights into strategy at a fast-growing brand.

Requirements

Bachelor’s degree required.
Minimum of seven (7) years in demand or lead generation marketing, with a strong track record of delivering measurable results.
Minimum of three (3) years of experience managing and developing high-performing marketing teams.
Deep understanding of online and offline demand generation best practices, industry trends, ecommerce, digital marketing tools, paid media, tracking standards, attribution methods and marketing operations in B2C and B2B environments.
A growth and solution-oriented mindset with a passion for testing, iterating, and scaling successful marketing programs.
Intellectually curious and never satisfied with “the way things are” today.
Strong team management experience, with demonstrated leadership, mentoring and coaching skills.
Exceptional results-driven strategic thinking capabilities with a proven ability to dissect complex problems and drive insightful, data-backed solutions.
Strong data analysis skills with experience in lead forecasting, reporting, and campaign analysis
Bias for action and ability to proactively achieve goals with optimistic energy and tenacity.
Excellent communicator, comfortable speaking to executives about performance and results
Strong project management skills with proven ability to manage and prioritize competing timelines.
Experience working with highly motivated sales, marketing, business intelligence, product and CX teams.

Nice To Haves

Advanced degree.
Subscription or recurring revenue business experience, such as Telecom.

Responsibilities

Lead and manage a team of demand generation professionals, providing direction, coaching, and mentorship to support team development and performance.
Drive a culture of data-driven decision-making across the Demand Generation Marketing team.
Own and drive Ziply Fiber’s demand generation marketing strategies, campaigns, and P&L with accountability for sales, revenue per customer, cost per sale and sales NPS online and offline channels
Manage and optimize the demand generation budget, ensuring efficient allocation of resources across paid and organic channels to maximize ROI and sales impact.
Analyze cross-platform data, customer behavior and customer sales journeys to improve the sales/acquisition experience, proactively identify strategic opportunities and to inform the prioritization of impactful initiatives that accelerate growth.
Collaborate closely with Business Intelligence to ensure the development of robust and insightful reporting that meets the evolving strategic needs of the Marketing organization.
Drive cross team alignment thru regular reporting on funnel health, marketing-sourced sales and activations and overall demand generation performance.
Oversee go-to-market plans for products, product updates and promotions to ensure marketing, sales and support are aligned, trained and providing a consistent prospect and customer experience.
Collaborate with other teams on location-specific sales events, partnerships, and channel tactics to drive awareness and sales.
Partner with the sales teams to optimize lead generation efforts and improve conversion rates for both inbound and outbound call sales as well as with the door-to-door sales channel.
Performs other duties as required to support the business and evolving organization.