Director, Demand Generation - Apple Ads

Apple • Cupertino, CA

10h

About The Position

At Apple, the focus is deeply on the customers’ experience. Apple Ads applies this approach to advertising, helping people find what they’re looking for and assisting advertisers in growing their businesses. The technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, Apple Maps, and Apple TV. All efforts are designed for trust, connection, and impact, respecting user privacy, thoughtfully integrating advertising, and delivering value for advertisers of all sizes. Apple Ads is seeking a Director of Demand Generation to define and execute global B2B acquisition, engagement, and pipeline growth strategies. This leader will appreciate Apple’s unique marketing approach and be motivated to create high-performing demand generation campaigns that respect user privacy. The role involves building a world-class demand generation engine to accelerate sales cycles and drive measurable business impact. Working closely with sales, product marketing, data insights, and creative functions, this leader will significantly contribute to the platform's growth and advertisers' success.

Requirements

• 15+ years of experience developing B2B marketing strategies, campaigns, and demand generation programs
• 5+ years managing and scaling high-performing marketing departments, optimizing marketing operations, and delivering high-quality output
• Proven track record of driving scalable, predictable B2B pipeline and revenue growth across global markets

Nice To Haves

• BA/BS or above in Communications, Marketing, Advertising, Business, or related field
• Direct experience driving revenue and scaling demand generation for advertising platforms, AdTech, agencies, or performance media companies
• Deep expertise in multi-channel B2B strategy, including performance marketing, lifecycle/email campaigns, and digital experiences
• Skilled at building relationships and leading through influence, particularly in partnering deeply with marketing and sales leadership
• Advanced proficiency in championing a data-driven culture, utilizing complex attribution models, and optimizing marketing platforms from strategy and concept to delivery and measurement
• Excels at navigating through ambiguity to move initiatives forward in a highly matrixed, global organization
• Creative problem solver, adept at translating business opportunities into effective, premium brand experiences that generate demand
• Extraordinary written and verbal communication - with the ability to make complex data and funnel analytics simple for executive audiences
• Relentless attention to detail, thoughtfulness, and curiosity are required

Responsibilities

• Defining and executing global B2B acquisition, engagement, and pipeline growth strategies
• Building a world-class demand generation engine that accelerates sales cycles and drives measurable business impact
• Working closely with sales, product marketing, data insights, and creative functions
• Substantially contributing to the growth of our platform and the success of our advertisers

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed