Director, Data & Media Science

Known•New York, NY

8d•$160,000 - $180,000•Hybrid

About The Position

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. As our Director of Data & Media Science, you will ensure that our media campaigns are field by data and at the cutting edge of what is possible in the industry. You’ll work hand-in-hand with Known’s media strategists and directly with clients to elevate their media performance and drive real business value. You will work with other data scientists to develop campaign measurement strategies, build experimentation plans, and collaborate with media planners and channel teams to ensure allocations are built scientifically. At the Director level, you’ll also supervise other data scientists on the account in measuring impact, optimizing campaigns, and surfacing insights that go beyond media metrics to incorporate first party data and drive business strategy. You will also work closely with our development team to help productionalize deeper and more technical approaches to common media challenges.

Requirements

A degree from a well-regarded college or university. STEM degrees are preferred, and we love to see a PhD
5+ years of experience in data-driven marketing, preferably at an agency, consulting firm, or large in-house media activation team
3+ years of leadership experience in managing projects and driving them forward
Robust analytical skills
Knowledgeable about data-driven marketing
Strong background in data science and statistics
Understanding of the advertising and media landscape, especially as pertains to measurement vendors and ad platforms
Strong project management skills
Clear communicator
An ability to work seamlessly with other teams
Highly collaborative nature

Nice To Haves

Hands-on-keyboard experience implementing technical solutions yourself is a major plus
Basic coding skills (Python, SQL) are a major plus
An ability to translate business challenges into quantitative problems
Independent and entrepreneurial mindset
Strong and fast learner

Responsibilities

Understand the client’s overall business objectives and translate them into a campaign and measurement strategy
Oversee the performance of media campaigns and amaze our clients, both by meeting their targets and creating insightful narratives through bespoke reporting
Assist with and audit media plans the team is actively working on
Frame analyses, stories, and slides for client media plans and reports
Serve as the key client point of contact on campaign measurement, optimization, and data infrastructure
Assess and onboard measurement vendors in the industry
Drive the adoption of new tools and approaches you build, both across the team and at client brands
Manage other data scientists on the team, both directly and indirectly as a mentor
Serve as a thought leader on data-based media planning and measurement for the broader team
Work closely with other senior leads to develop solutions that work for the entire Media Science team
Communicate to clients how modern techniques (e.g., AI applications, optimization algorithms, and automation) can be used to improve business and media KPIs
Create best practices decks for the organization and, in some cases, for our clients
Collaborate with our Strategy and Studios teams to ensure our scientific approaches are fully integrated through all verticals of Known