Director, D2C Properties
About The Position
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity, Collaboration, and Commitment. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. A little bit about our team: Homemade / WMX is Warner Music Group’s merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, vip ticketing, retail, licensing and direct-to-consumer experiences. We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients business. From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist’s creative vision. Homemade / WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on approach. We value collaboration, ownership, and curiosity, and we’re building a forward-thinking team that’s excited to evolve how artists reach and engage their audiences.
Requirements
- You are a builder who enjoys creating new businesses from the ground up
- You understand culture, fandom, and how communities engage with commerce
- You are comfortable navigating ambiguity and turning ideas into execution
- You balance creative thinking with commercial discipline
- You work well across teams and external partners
- 3-5 Years in a similar role
Nice To Haves
- Experience with relevant software such as Shopify, Klaviyo and Photoshop
- Experience with social media content creation and management
Responsibilities
- Identify opportunities to build, acquire, or partner on new D2C commerce properties
- Develop & launch standalone ecommerce platforms including ones currently in development
- Oversee go-to-market strategy, brand positioning, and merchandising for new properties
- Manage non-traditional accounts such as gaming, digital creators, and social-first brands
- Incorporate physical music into these non-traditional properties
- Evaluate performance and evolve properties based on customer data and demand
- Build long-term roadmaps for expanding Homemade/WMX D2C portfolio
Benefits
- Salary Range: $90,000 - $120,000 Annually
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
