Director, Customer Strategy & Planning - Oral Health
About The Position
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. ROLE PURPOSE Lead Haleon’s Oral Health Customer Strategy & Planning agenda by shaping future-focused customer growth strategies, curating them for the unique dynamics of a science-led, expert-influenced category, and translating them into integrated commercial plans that win across digital and brick-and-mortar environments. Serve as the fulcrum connecting the Oral Health BU, cross-functional partners, and Commercial Enablement, delivering a single, coherent commercial strategy that maximizes Haleon’s disproportionate growth opportunity across this portfolio.
Requirements
- 8–10+ years in CPG Commercial (Customer Strategy, Sales, Shopper/Omnichannel), with brand or category leadership experience; demonstrated JBP ownership and customer planning depth.
- Fluency in retail media networks, digital shelf, and e-commerce strategy; comfort operating in both a practitioner and strategic capacity.
- Strong NRM acumen (pack/price/mix/promo), P&L accountability, and trade investment governance.
- Fact-based decision-making toolkit: shopper science, CBIA integration, and analytics (Power BI or equivalent).
- Proven ability to lead and influence senior cross-functional stakeholders; executive presence and a clear, persuasive commercial voice.
Nice To Haves
- Experience in Oral Health, OTC Health, or any science-led, expert-influenced category where professional recommendation plays a role in demand creation.
- Familiarity with dental/professional channel dynamics and how HCP recommendation connects to retail pull-through and commercial planning.
- Track record building digital shelf excellence programs and launching e-commerce pack innovations.
- Master’s/MBA; formal training in Category Management, Joint Business Planning, and/or Business Strategy.
Responsibilities
- Define and adapt customer growth strategy for Oral Health, grounded in the expert-driven, science-backed commercial model that distinguishes Haleon from commodity competitors.
- Own the one commercial plan across base and innovation, ensuring customer strategy, innovation viability, and activation are fully integrated and sequenced.
- Bridge HCP/professional channel strategy (dental, hygienist detailing) with retail and e-commerce execution to create a connected shopper journey from recommendation to purchase.
- Provide early customer and channel insight into innovation viability, including e-commerce pack strategy and digital shelf readiness.
- Lead digital commerce integration and retail media network alignment, with a particular focus on Amazon, where Oral Health holds a leading market share position.
- Contribute to forecast quality and demand realism by grounding assumptions in customer signal, not just brand ambition.
- Lead cross-functional orchestration across the Oral Health BU, Marketing, Category, NRM, and Field Sales to maintain a single commercial voice.
- Ensure activation plans uphold Haleon’s Visual Brand Language, execution standards, and antitrust compliance.
- Architect omnichannel activation that unifies 4Ps and shopper journeys across digital and physical shelves.
Benefits
- competitive pay
- comprehensive benefits program
- generous 401(k) plan
- tuition reimbursement
- time off programs
- 6 months paid parental leave
- healthcare programs where the company pays for the majority of your medical coverage for you and your family
- discretionary bonus based on the achievement of key business performance
- other incentive/recognition programs
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What This Job Offers
Job Type
Full-time
Career Level
Director
