Director Customer Marketing

HoneywellAtlanta, GA
Hybrid

About The Position

The Director of Customer Marketing will lead the customer and vertical marketing function for Honeywell Building Automation. This leader will develop and execute integrated customer marketing strategies that increase customer engagement, strengthen loyalty, support pipeline creation, and deliver measurable business growth across the portfolio. The successful candidate will bring deep commercial marketing experience and a track record of leading customer-facing programs from strategy through execution. The role oversees integrated campaigns, customer programs, events, webinars, demand generation initiatives, and vertical market strategies. It requires a leader who can translate customer and market insight into action while navigating the pace, scale, and complexity of a large, matrixed organization. As a people leader at Honeywell, you will build, coach, and develop a high-performing customer marketing organization. You will recruit and retain talent, identify and develop successors, strengthen engagement, establish clear accountability, and foster an inclusive culture in which employees can perform at their best and drive change across the company.

Requirements

  • Deep commercial marketing experience
  • Track record of leading customer-facing programs from strategy through execution
  • Ability to translate customer and market insight into action
  • Ability to navigate the pace, scale, and complexity of a large, matrixed organization

Responsibilities

  • Develop and execute integrated customer marketing strategies
  • Increase customer engagement
  • Strengthen customer loyalty
  • Support pipeline creation
  • Deliver measurable business growth across the portfolio
  • Oversee integrated campaigns
  • Oversee customer programs
  • Oversee events
  • Oversee webinars
  • Oversee demand generation initiatives
  • Oversee vertical market strategies
  • Build, coach, and develop a high-performing customer marketing organization
  • Recruit and retain talent
  • Identify and develop successors
  • Strengthen engagement
  • Establish clear accountability
  • Foster an inclusive culture
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