Director, Customer Insights & Analytics

Regal•Knoxville, TN

1d•Hybrid

About The Position

Regal is seeking a Director of Customer Insights & Analytics to lead the company's understanding of customer behavior, marketing performance, and loyalty program effectiveness. This leader will leverage analytics, customer research, and business intelligence to uncover actionable insights that drive growth, improve decision-making, and strengthen customer engagement across Regal. With a primary focus on loyalty and subscription programs, this role will help shape strategies that improve acquisition, engagement, retention, and customer lifetime value. As a key partner to the broader Marketing organization, this leader will collaborate closely with Loyalty, CRM, Brand Marketing, Revenue Management, Film Analytics, Product, and Finance teams to connect customer, content, and commercial performance data into a comprehensive view of the business. By combining qualitative and quantitative research, campaign measurement, segmentation, and performance reporting, they will help the organization understand not only what customers do, but why they do it, translating insights into strategies that improve marketing effectiveness and business performance.

Requirements

7+ years of experience in customer insights, analytics, market research, business intelligence, or marketing analytics.
Strong experience leading customer research and analytical functions, helping organizations better understand their customers and make informed decisions.
Ability to uncover meaningful customer insights and translate them into business strategies and actions that drive results.
Skilled communicator and storyteller, with the ability to present insights in a compelling way and influence senior leaders.
Experienced working with Customer Data Platforms (CDPs), BI platforms, visualization tools, and customer analytics environments to turn data into impactful business decisions.

Responsibilities

Lead Regal's customer insights and research function across loyalty, subscription, and marketing initiatives.
Develop a deep understanding of customer behaviors, motivations, preferences, and engagement drivers.
Design and manage qualitative and quantitative research programs, translating findings into actionable business recommendations.
Lead analytics supporting loyalty and subscription programs, identifying opportunities to improve acquisition, retention, engagement, and profitability.
Develop customer segmentation and behavioral analysis strategies to enhance targeting and personalization efforts.
Serve as the primary analytics partner for the Marketing organization, supporting CRM, brand, acquisition, and retention initiatives.
Develop and track key performance metrics, measurement frameworks, and KPIs to evaluate marketing effectiveness and business impact.
Own reporting, dashboards, scorecards, and executive insights that support data-driven decision-making across the organization.
Partner with Film Analytics, Revenue Management, Product, and Finance teams to connect customer, attendance, content, and commercial performance data.