Director, Customer Dev

Aspire Bakeries•Los Angeles, CA
•$140,000 - $175,000•Remote

About The Position

We are seeking a Director of Customer Development to join our team in a Remote role. As the Director of Customer Development, you will be accountable for driving profitable sales growth, expanding distribution, strengthening strategic customer partnerships, and leading a high-performing team across national and regional grocery retail, wholesale, and broker channels. This role is critical to advancing Aspire Bakeries’ branded and in-store bakery business through customer development strategies, innovation commercialization, broker leadership, and execution excellence across key customer accounts.

Requirements

  • Bachelor’s degree in Business, Marketing, Sales, or a related field, or equivalent combination of education and experience.
  • 10+ years of progressive Consumer Packaged Goods (CPG) sales and customer development experience.
  • 5+ years of experience leading, coaching, and developing sales teams.
  • Proven experience managing major grocery retail, wholesale, distributor, or regional retail customer accounts.
  • Demonstrated experience leading and managing broker organizations and performance.
  • Strong financial acumen, strategic business planning, analytical, and negotiation skills.
  • Experience utilizing customer, category, and syndicated data platforms (e.g., Circana, Nielsen) to drive business decisions.

Nice To Haves

  • Experience within bakery, fresh foods, frozen foods, or broader food and beverage categories.
  • Experience leading regional or national account teams in a multi-channel retail environment.
  • Strong understanding of wholesale channel operations and distributor business models.
  • Experience commercializing innovation and launching new products with retail customers.
  • Advanced knowledge of category management principles and retailer analytics platforms.

Responsibilities

  • Lead strategic customer relationships across national and regional grocery retailers, wholesalers, distributors, and broker partners.
  • Develop and execute customer business plans that deliver sales growth, profitability, distribution gains, and market share expansion.
  • Drive brand growth through innovation selling, assortment optimization, category development, and new business acquisition.
  • Negotiate pricing, contracts, promotional programs, and joint business plans to maximize customer and company value.
  • Coach and develop a high-performing sales team through performance management, talent development, and succession planning.
  • Direct broker strategy and execution to achieve distribution, placement, promotional, and performance objectives.
  • Build wholesale and distributor growth strategies that improve market penetration and support profitable expansion.

Benefits

  • Comprehensive medical, dental, and vision coverage
  • company-paid life insurance
  • additional voluntary options
  • Paid parental leave
  • generous paid time off
  • holidays
  • A competitive 401(k) with immediate company match
  • short- and long-term disability coverage
  • Opportunities to build skills, grow your career, and develop expertise through Aspire Bakeries’ learning and development programs.
  • HSA and FSA plans
  • Performance incentive plans
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