Director, Curation & Activation Partnerships

Equativ•New York City, NY

About The Position

Equativ is hiring a commercially driven Director, Curation & Activation Partnerships to grow Maestro, its programmatic curation and media activation platform, across North America. This hands-on individual contributor develops agency and holding-company partnerships, helping programmatic and curation teams build scalable strategies and explore AI-powered and agentic media activation. The role owns revenue growth and long-term partnerships. Curation expertise is not required at the outset; commercial judgment, programmatic knowledge, curiosity, and the ability to turn technology into business opportunities are important. The role builds relationships with agency programmatic, investment, trading, data, and curation teams; helps agencies launch curation offerings, activate data, access differentiated supply, and unlock value; and develops white-label and co-branded partnerships. It works with Customer Success to support onboarding and activation, and expands relationships across agency teams, brands, markets, and use cases. The position develops knowledge of Maestro, curation, agency buying strategies, and developments across programmatic advertising, including DSPs, SSPs, identity, audience data, contextual targeting, and supply-path optimization. It also explores AI-driven advertising, agentic media planning and buying, MCP, and AdCP, translating emerging technologies and market insights into curation opportunities. The Director aligns with the VP, Curation Activation on target agencies, priority segments, and growth opportunities; owns agency partnership pipelines from prospecting and negotiation through activation, revenue generation, and expansion; collaborates with Marketing, Product, Customer Success, and Demand Sales; represents Equativ at industry events and agency meetings; and shares client feedback and competitive insights to inform Maestro’s go-to-market and product strategy. Equativ describes itself as a leading independent ad platform with more than 750 employees across 19 countries. It offers a dynamic, flexible workplace and is an equal opportunity employer.

Requirements

At least 5 years of experience in programmatic advertising, digital media, business development, or agency partnerships.
Track record of developing partnerships, winning business, and growing revenue.
Understanding of agencies and holding companies, including programmatic planning, buying, and activation.
Knowledge of DSPs, SSPs, and programmatic deal structures.
Familiarity with audience data, contextual signals, and data-driven advertising.
Strong communication and negotiation skills across commercial and technical stakeholders.
Experience managing a sales pipeline and delivering against revenue targets.
Curiosity, adaptability, and eagerness to learn emerging advertising technologies.

Nice To Haves

Experience with programmatic curation, curated marketplaces, or data-driven activation.
Relationships with North American agency programmatic, investment, or curation teams.
Experience with holding-company trading desks or agency technology and data teams.
Exposure to data providers, contextual platforms, or content intelligence.
Experience with technology partnerships, white-label offerings, or reseller models.
Familiarity with CTV, retail media, AI-powered advertising, agentic workflows, MCP, or AdCP.

Responsibilities

Build relationships with agency programmatic, investment, trading, data, and curation teams.
Help agencies use Maestro to launch curation offerings, activate data, access differentiated supply, and unlock value.
Develop white-label and co-branded curation partnership opportunities.
Partner with Customer Success to move agreements into successful onboarding and activation.
Expand agency relationships across teams, brands, markets, and use cases.
Develop expertise in Maestro, curation, and evolving agency buying strategies.
Track programmatic developments across DSPs, SSPs, identity, audience data, contextual targeting, and supply-path optimization.
Understand AI-driven advertising, agentic media planning and buying, MCP, and AdCP, and assess their potential for media activation.
Translate emerging technologies, data partnerships, and market insights into differentiated curation opportunities.
Align with the VP, Curation Activation on target agencies, priority segments, and growth opportunities.
Own an agency partnership pipeline from prospecting and negotiations through activation, revenue generation, and expansion.
Work with Marketing, Product, Customer Success, and Demand Sales to accelerate adoption and growth.
Represent Equativ at industry events, agency meetings, and networking opportunities.
Bring client feedback and competitive insights into Maestro’s go-to-market and product strategy.