Director, CRM & Sales Enablement

Prosperity Life Group, LLC.•Austin, TX

23h•Hybrid

About The Position

We’re looking for a Director of CRM and Sales Enablement Platforms, responsible for leading the execution of an integrated sales enablement platform ecosystem, Salesforce CRM and the connected tools designed to drive growth, seller productivity and deepened relationships. This leader owns the product strategy, roadmap, prioritization and business delivery of the sales technology toolset. In this role, you will serve as a key partner to Technology, Marketing, Business Intelligence and Sales Leadership, ensuring field teams have the insights, tools, technology, and resources necessary to maximize productivity and deliver growth. This is a builder's role. The leader will stand up the dedicated function as a core strategic pillar, designing an end-to-end readiness system while managing, mentoring, and developing enablement practitioners.

Requirements

7+ years of experience in product management for CRM or sales enablement platforms
Experience leading cross-functional teams, projects, or strategic initiatives
Deep understanding of Financial Services, Insurance, or Annuity sectors. Experience with B2B2C distribution channels (wholesalers, independent agents, broker-dealers) is highly preferred.
Experience in a high-growth, high-change environment
Excellent communication, presentation, and stakeholder management skills
Strong organizational skills with the ability to manage multiple priorities simultaneously
Ability to travel for business as needed
Highly proficient with CRM systems, sales performance tools, and business intelligence platforms (e.g., Salesforce, Tableau, Power BI, etc.)
Skilled at incorporating AI tools like Claude into your workflow without sacrificing quality of outputs
Advanced analytics and reporting capabilities, including CRM dashboards and KPI development
Demonstrated experience building enablement programs or sales technology capabilities from the ground up
Business Partnership & Influence: Drive alignment and scale by establishing cross functional relationships and fostering organization adoption of enablement capabilities
Technology Fluency: Act as the business expert across sales enablement technologies
Creativity: Think outside the box, bringing innovative ideas to the table to drive continuous improvement
Sales Enablement Excellence: Improves sales productivity through effective tools, training, and resources
Strategic Judgement: Define and communicate the why behind the work, connect initiatives to company strategy and ensure teams have clear success criteria
Accountability: Take ownership of your work
User Experience: Build cohesive solutions and strategic UX decisions that enable user adoption

Nice To Haves

Experience with B2B2C distribution channels (wholesalers, independent agents, broker-dealers)

Responsibilities

Define and drive the roadmap for CRM and sales enablement platforms aligned to Prosperity’s integrated ecosystem
Establish a disciplined intake and prioritization process that evaluates seller impact, business value, implementation readiness, and delivery management
Translate distribution strategy and field feedback into business requirements, business cases, clear prioritization, and defined acceptance criteria
Partner with sales leadership to improve field productivity, advisor engagement, and sales effectiveness through integrated insights, training and performance management
Prioritize AI and automation opportunities that reduce administrative work and improve seller decision-making while meeting legal, compliance, and information-security requirements
Standardize how opportunities are initiated, developed, coordinated, and advanced across the sales organization
Design and maintain CRM workflows, stages, and discipline that support a consistent, well-managed pipeline
Increase user adoption with frictionless experiences for reps who can access, create, and share content, get training, and collaborate with their teams without switching tools
Ensure field teams have access to relevant tools, resources, sales materials, and competitive positioning
Turn complexity into action, helping sales teams navigate product positioning, customer insights, and market intel through accessible tools, training, and opportunities.
Operationalize customer segments, propensity scores, real-time engagement signals, relationship data, competitive intelligence, and product eligibility across seller workflows
Partner with Sales Leadership and Analytics teams to support forecasting, territory management, and business planning within sales team workflows
Partner with Analytics and Competitive intelligence to translate complex data into meaningful insights, surfacing recommendations and opportunities within the integrated sales enablement ecosystem
Create a 360-degree view of the metrics that correlate with sales success within a single CRM platform
Build a high-performing product delivery team through coaching, professional development and stakeholder management
Establish goals, priorities, and performance expectations for the team
Foster a culture of accountability, continuous improvement, collaboration, and innovation
Promote strong cross-functional relationships and a customer-focused mindset
Engage directly with wholesalers and sales leadership to understand workflows and needs
Support go-to-market initiatives, product launches, and distribution growth strategies in partnership with Marketing, Product, Operations and IT teams
Coordinate communication and change management, driving alignment across multiple stakeholders
Bridges Marketing, Product, and Sales Training to ensure messaging and playbooks match go-to-market strategies and consistently executed in the field
Ensure CRM analytics and enablement activities align with compliance and regulatory requirements, partnering with Legal, Compliance and Operations teams as needed
Promote disciplined data governance and reporting practices